AUSTIN, Texas, May 21, 2019 /PRNewswire/ -- The importance
of the pipes, wires, and cables buried underground that support our
daily lives is being "unearthed" with the help of Executive
Producer, Host, and Author Mike Rowe and his animated alter ego
micro Mike Rowe. Known from the hit
TV series Dirty Jobs, Deadliest Catch, and his
groundbreaking Facebook show Returning the Favor, Rowe is
also CEO of the mikeroweWORKS Foundation, a nonprofit organization
that calls attention to America's skilled trade workforce and
strives to close the skills gap.
Rowe and micro Mike Rowe are
joining the National Excavator Initiative to increase recognition
and use of the 811 "call before you dig" number by highlighting the
importance of protecting both our critical infrastructure and those
digging around it. America has more than seven million miles of
buried utility infrastructure that allow it to function. As
Rowe succinctly puts it, "Civilization is pipes."
Through the National Excavator Initiative, Rowe connects with
industry experts who help educate viewers about the 811 process.
Micro Mike Rowe creatively
illustrates the consequences of not contacting 811 before digging
to avoid injury and help save lives. The campaign involves national
and local television, radio, print, and online media, as well as
billboards.
Public service announcements featuring Rowe and micro
Mike Rowe, as well as informative
video content with industry experts can be seen at
www.safeexcavator.com. Safe Excavator is also a free mobile
application that gives users easy access to the digging laws of all
50 states and can be downloaded from both the Google Play and Apple
App stores.
The National Excavator Initiative is supported by more than 70
companies across the country, including those operating pipelines
and electric transmission lines, local electric, gas, water and
waste utilities, manufacturing, excavation, and construction
companies, industry associations, and 811 organizations.
Contact Information:
Lindsay N. Sander
1011 San Jacinto Boulevard, Suite 411
Austin, Texas 78701
(713) 208-0273
LNS@sanderresources.com
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SOURCE National Excavator Initiative