—Multi-City Tour Launches on National Men’s
Grooming Day, August 17 and Runs Through September 27, Offering
Free Haircuts, Shaves at Participating Barber Shops and Inside
Custom-Made CREMO Barber Shop on Wheels—
In honor of National Men’s Grooming Day, today marks the start
of a nationwide campaign by men’s grooming brand CREMO™ to promote
men’s care and men’s mental health awareness. Through a multi-city
“Great American Road Trip” mobile tour, CREMO will make its way
across America for six weeks, visiting barber shops and gents in
need of grooming, while also promoting awareness and resources for
men’s care and men’s mental health issues. The coast-to-coast tour
officially begins August 17, with a free grooming event at Logan
Bros. Shaving Company in Laguna Beach, Calif., and ends on
September 27, in Saugus, Massachusetts, at George’s Barber Shop,
the oldest operating barber shop in the USA.
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In honor of National Men’s Grooming Day,
August 17 marks the start of a nationwide barber shop campaign, the
“Great American Road Trip,” by grooming brand CREMO™ to
promote men’s care and mental health awareness. Participating
barbers gave free haircuts, shaves, and beard trims for consumers
following the campaign at #CremoRoadTrip. (Photo: Business
Wire)
“CREMO is looking to create meaningful experiences and
conversations around men’s care, and more importantly, about how
men look and feel, both inside and out,” said Matthew Biggins, CEO
and president of Cremo Company. “We love working with barber shops
across the country, sharing grooming tips and trends. But more
importantly, we’ve learned that barbers are key to sparking
discussions that impact men’s mental health. For many men, the
barber shop is not only a place to get a cut or shave, but it can
provide a reliable, comfortable space to discuss personal issues
and find support.”
Through the newly formed CREMO Barber Brigade™, a select group
of the nation’s top barber shops, CREMO is dedicated to offering
resources and promoting awareness on men’s mental health, including
the importance of removing the stigma around opening up about
mental struggles. Historically, barber shops have provided men with
a safe place to gather, open up, and form community and
camaraderie.
Following the kick-off grooming event at Logan Bros., CREMO will
share a sneak peek at its one-of-a-kind, customized 1948 Spartan
Manor mobile trailer which has been converted into a fully
functional “barber shop on wheels.” The tricked-out trailer comes
complete with a top-of-the-line professional barber’s chair and
sink, a customized bathroom with shower, a comfortable napping/rest
space, and a built-in digital production studio. Painstakingly
restored to its original condition, the trailer will be towed
throughout the six-week, cross-country tour by a GMC Sierra 1500
Denali Ultimate 4WD Crew Cab, graciously provided by Mataga of
Stockton, Calif.
The state-of-the-art trailer will visit some of the country’s
most iconic cities, barbers, and favorite men’s brands, including
touring the Gibson Guitar Factory in Memphis, Tennessee, and a
special behind-the-scenes visit at the Zac Brown Band tour stop in
Charlotte, North Carolina.
The CREMO “Great American Road Tour” highlights include:
* Stop-overs in more than 15 cities including Laguna Beach,
Calif.; San Diego, Calif.; Austin and Houston, Tex., Baton Rouge
and New Orleans, Louisiana; Memphis and Nashville, Tennessee;
Charlotte, North Carolina; Washington, D.C.; Philadelphia, New
York, and Boston
* Complimentary professional haircuts and shaves, along with
free grooming products for lucky gents. CREMO barbers and social
media personalities also will be on hand providing styling tips and
demonstrating the new CREMO “Barber Grade” line of hair care
styling products
* Educational content and helpful resources to promote men’s
mental health awareness
* Surprising CREMO “Super Fans” with a grooming makeover and
special visit to their hometowns
For more information about the “The Great American Road Trip,”
please follow CREMO on Instagram @cremocompany and #CremoRoadTrip
and #GreatAmericanRoadTrip online.
CREMO believes everyone deserves unpretentious luxury when
grooming – or in other words, high performance at an affordable
price point. Today, CREMO is behind the #1 beard brand in the
country (source: Nielsen) and the #1 selling shave cream on Amazon,
with its signature “astonishingly superior” original shave cream
named a “GQ Best Grooming Product” (source: GQ Magazine Grooming
Awards 2017).
About CREMOAs the fastest growing men’s grooming company
in the U.S., CREMO offers a full line of shave, beard, hair and
body products that deliver astonishingly superior results. CREMO’s
category-defining products are made by an experienced team of
chemists who are experts in skin care. We are committed to
developing superior performing CREMO products that use the best
ingredients to deliver noticeable, dramatic results.
More information about CREMO products may be found online
at http://cremocompany.com. CREMO is also on Instagram
@cremocompany and Twitter at http://twitter.com/cremocompany and
uses the social media hashtags #cremo and #cremocompany. Press
inquiries or product requests may be directed to Jessica del Mundo
at jessica@10storyhouse.com or press@cremocompany.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180817005129/en/
10storyhouse for CREMOJessica del Mundo,
323-741-5600jessica@10storyhouse.compress@cremocompany.com