NEW YORK, June 13, 2018 /PRNewswire/ -- In
anticipation of Iceland's historic
trip to the 2018 World Cup in Russia, Icelandic Provisions, producer of
traditional skyr in the U.S., has signed on to be the official
Nutrition Sponsor of KSÍ, the Icelandic National Soccer Team.
"KSÍ welcomes Icelandic Provisions as the team's official
Nutrition Sponsor for the World Cup in Russia," said Hinrik Ingi Guðbjargarson, KSÍ
team chef. "Skyr is the fuel of all Icelanders and represents
Iceland's rich food tradition
dating back to the 9th Century. Our players not only
grew up eating traditional Icelandic skyr, but it continues to be a
key a source of nourishment and is essential to our team's
nutritional regimen."
With growing excitement since Iceland's thrilling victory in the
2016 Euro Championship, Icelanders
and international soccer fans alike have grown to admire the tiny
country's team.
"Icelandic Provisions is proud to be the Official Nutrition
sponsor for the Icelandic soccer team during their journey to the
World Cup," said Steve Platt, CEO of
Icelandic Provisions. "Skyr has been at the training table in
Iceland since Viking times and is
now becoming the go-to snack for American athletes. We invite
Americans to join the fun by rooting for the team and of course,
eating skyr. Get some tips on how to be an honorary Icelander
during the games
at www.IcelandicProvisions.com/IAmAnIcelander and
support Team Iceland by using the hashtag #IAmAnIcelander."
Icelandic Provisions traditional Icelandic skyr boasts protein
ranging from 15-17 grams per 5.3-ounce cup, (protein amounts vary
by flavor), is naturally low in sugar, and contains a scant 1.5%
fat. Icelandic Provisions is available in a variety of flavors
including Plain, Vanilla, Raspberry, Coconut, Key Lime, and
Nordic-derived combinations such as Cherry
Black Currant, Strawberry Lingonberry, Blueberry Bilberry
and Peach Cloudberry. It does not contain artificial preservatives,
thickeners, sweeteners, flavors or colors. Icelandic Provisions can
be found in the refrigerated section of more than 4,500 retail
partners nationwide for a suggested retail price of $1.79 - $1.99 for
the 5.3-ounce cup.
About Icelandic Provisions
Icelandic Provisions is a company rooted in Iceland that produces traditional Icelandic
skyr in North America. Icelandic
Provisions skyr is made using heirloom skyr cultures and natural
ingredients. It's high in protein, low in fat and mindful in sugar.
Icelandic Provisions skyr is made with milk from family-owned farms
that abstain from using artificial growth hormones, like rBGH and
are located within 100 miles of their production facility.
Icelandic Provisions was created in partnership with the oldest and
largest dairy co-op in Iceland, MS
Dairies. For more information about Icelandic Provisions and
to find store locations, please visit
www.icelandicprovisions.com.
Stay up to date with all things skyr by following Icelandic
Provisions online at: www.icelandicprovisions.com
#icelandicprovisions
Twitter: @icelandicprov
Facebook: icelandicprovisions
Instagram: @icelandicprovisions
CONTACT: Rachel
Hillman/Full Picture/212.627.0001
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SOURCE Icelandic Provisions