NEW YORK, April 25, 2018 /PRNewswire/ -- sbe, the leading
lifestyle hospitality company that develops, manages and operates
award-winning global brands, is thrilled to announce two of its
renowned restaurant brands – Katsuya and Umami Burger – are
expanding into Mexico for the
first time with over 40 venues in the pipeline, in partnership with
Gin Dinar.
Sam Nazarian, Founder and CEO
of sbe, said: "Mexico is a key
market for us and we're proud to work with our incredible partners
at Gin Dinar to introduce these lifestyle brands to the region for
the first time ever. This is a major announcement for sbe and
subsidiary Disruptive Group that emphasizes our growth globally
across all arms of the business. After the success that the Umami
Burger and Katsuya brands have seen in the US and with their first
international ventures in Japan,
The Bahamas and the Middle East, we are thrilled to continue the
momentum."
"We are very excited about our licensing partnership with sbe.
We believe that both brands will be a resounding success in
Mexico as there is a market niche
looking for refreshing and innovative options such as Katsuya and
Umami. In the same way we are excited to have a relationship with a
company such as sbe with which we feel closely linked in terms of
its principles, mission and values. These brands are ideal for the
portfolio of our company," said Raul Manuel Beyruti Sanchez,
from Gin Dinar and president of GIN Group.
Disruptive Group, whose portfolio also includes internationally
acclaimed restaurants The Bazaar by José Andrés, Fi'lia by
Michael Schwartz, and Cleo by Chef
Danny Elmaleh, confirmed that 4
Umami Burgers and 2 Katsuya outposts will open in Mexico City in 2018. This is a multi-agreement
franchising deal with restaurants located in new standalone units,
as opposed to inside of existing sbe hotels and residences.
These openings are the first of 60+ Umami Burgers and Katsuya
restaurants set to open in the coming years, as Disruptive Group
looks to secure franchise agreements with qualified multi-unit
operators in major metropolitan areas around the world that
leverage sbe's current growing footprint while expanding into
desirable locations.
As well as expansion into Mexico, Umami Burger, with 22 locations
currently, is experiencing an unprecedented level of growth across
the globe with restaurants planned in the UAE and Qatar, as well as 10+ further sites in
Japan. sbe is also in talks to
bring Umami Burger to other markets around the world, with
conversations progressing well with franchise partners in
South Korea, Brazil, Portugal, Malaysia, and Turkey. This news comes on the heels of
another major announcement for the premium burger brand, who just
released three exclusive menu items in partnership with
Impossible Foods, the makers of the innovative plant-based
Impossible Burger. For a limited time, all US-based Umami
Burgers will offer the new Impossible Classic along with two
first-ever vegan options, Impossible VBQ and Impossible
Trufflemaker, making Umami Impossible Foods' largest retail
partner.
sbe's Katsuya by Master Chef Katsuya
Uechi, brings a fresh, modern take to Japanese classics
mixed with sleek and sultry interiors. With 13 locations worldwide
designed by icon Philippe Starck,
including Los Angeles,
Las Vegas, South Beach, Baha Mar,
Dubai, Manama, and Kuwait
City, Katsuya's trademark award-winning cuisine and bold
design has created an international empire. sbe has seen success
with 6 Katsuyas throughout the Middle
East with partner M.H. Alshaya, with an additional 5 more in
the pipeline for the region. The fourteenth Katsuya outpost is set
to open at the highly-anticipated SLS LUX Brickell in Miami in Summer 2018, with interiors by design
duo Yabu Pushelberg.
About sbe
Established in 2002 by Founder and CEO Sam
Nazarian, sbe is a privately-held, leading lifestyle
hospitality company that develops, manages and operates
award-winning hotels, residences, restaurants and nightclubs.
Through exclusive partnerships with cultural visionaries,
sbe is devoted to creating extraordinary experiences
throughout its proprietary brands with a commitment to
authenticity, sophistication, mastery and innovation. Following the
acquisition of Morgans Hotel Group, the pioneer of boutique
lifestyle hotels, in partnership with The Yucaipa Companies and
Cain International (formerly Cain
Hoy), sbe has an unparalleled global portfolio which
will see 28 hotels and over 130 global world-renowned culinary,
nightlife and entertainment venues by the end of 2018. The company
is uniquely positioned to offer a complete lifestyle experience -
from nightlife, food & beverage and entertainment to hotels and
residences, and through its innovative customer loyalty and rewards
program, The Code, as well as its award-winning international real
estate development subsidiary, Dakota Development - all of which
solidify sbe as the preeminent leader across
hospitality. The company's established and upcoming hotel
brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, Hyde Hotel
& Residences, and Originals. In addition, sbe has the
following internationally acclaimed restaurants and lounges under
subsidiary Disruptive Restaurant Group: Katsuya by Chef
Katsuya Uechi, Cleo by Chef
Danny Elmaleh, The Bazaar by José
Andrés, Fi'lia by Michael Schwartz,
Leynia by Chef José Icardi, Umami Burger, Hyde Lounge, Skybar,
Bond, and Privilege. To learn more, watch sbe's
#thisisbeyond video and visit sbe.com
About Disruptive Group
Disruptive Restaurant Group is
the leading restaurant company devoted to the development of
visionary concepts and award-winning culinary experiences. A
subsidiary of leading lifestyle hospitality company, sbe,
Disruptive Restaurant Group incubates and operates globally
renowned culinary brands. The company's critically-acclaimed
restaurants include Katsuya, Cleo, The Bazaar by José
Andrés, Hyde Kitchen + Cocktails, and Umami. For more
details, please visit sbe.com/restaurants.
About Gin Dinar
Gin Dinar is a company in Mexico
focused on hospitality and development business that currently has
70+ company-owned restaurants through GIN Group.
Media Contact:
Jenna Heinz
Director of Communications
press@sbe.com
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SOURCE sbe