NEW YORK, Feb. 21, 2018 /PRNewswire-iReach/ -- To help
businesses get more from their marketing efforts, award-winning
internet marketing company, fishbat, explains how you can use ad
retargeting to market to consumers who don't buy right away.
Ad retargeting is an effective way to reach potential buyers who
don't buy the first time they interact with your product or
service. Many companies will regularly include remarketing as part
of their larger marketing campaign because most buyers don't buy
immediately—it can take repeat exposure to an ad before a customer
decides to buy.
Successful remarketing starts with a goal. Determine what you
want to achieve through remarketing before implementing any type of
ad retargeting campaign. Most businesses use ad retargeting to
build awareness or increase conversion rates.
- Awareness campaigns are useful when you want to put yourself
back in front of past website visitors so that you can let them
know about sales, promotions, new products, and new features.
- Conversion campaigns work well when you're retargeting
consumers that have demonstrated an interest in a product or
service. The goal is to put company advertisements in front of them
again to bring them back to your website and move them further down
the sales funnel.
You can implement an ad retargeting campaign after you've
selected your goals. Businesses have a few options for retargeting
campaigns, including:
- Pixel-based retargeting. In this type of ad-retargeting
campaign, JavaScript is placed on a visitor's browser so that when
they leave your site the retargeting platform knows to display your
ads on their screen as they browse the web.
- List-based retargeting. This retargeting campaign requires you
to have a list of contacts. You upload that list to a retargeting
platform and the platform finds those contacts and puts your ads in
front of them.
Once you select the type of remarketing campaign you'd like to
use, you simply need to let it run.
ABOUT FISHBAT
Digital Marketing Agency fishbat is a full-service marketing
firm that takes a holistic business approach to their clients'
digital marketing programs. The fishbat team understands the
importance of business principles just as well as the nuances of
the latest digital technologies. fishbat offers every digital
marketing service available from digital marketing research and
planning to brand development to website and asset creation through
social media management and search engine optimization programs -
all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott
Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
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SOURCE fishbat