Sigma Designs to offer HDR10+ in STV7803/4 UHD HDR Chipsets
July 13 2017 - 9:00AM
Sigma Designs® (NASDAQ:SIGM), a leading provider of Smart TV
platforms and IoT devices, announced today that universal HDR
chipsets STV7803 and STV7804 will now support HDR10+ .
Samsung Electronics recently introduced this new open
standard (ST.2094-40) for high dynamic range (HDR) video called
HDR10+ that leverages dynamic metadata to produce enhanced
contrast and colors, making television pictures more life-like.
HDR10+ is an open-standard, royalty-free protocol and part of
SMPTE2094 technology standards, which adds scene-by-scene Dynamic
Tone Mapping. This innovative feature adjusts brightness levels in
real time during video playback, continually optimizing picture
quality to the degree achievable by each individual display panel
using it. HDR10+ is an evolution beyond the original HDR10
specification, adding dynamic metadata as opposed to static
metadata. In practice, HDR10 compromises picture quality
particularly for darker and brighter scenes as a single static
setting is used for the entire duration of the content. In
comparison, the metadata in HDR10+ Dynamic Tone Mapping continually
adjusts the range of brightness, adapting in real time to specific
scenes or even individual frames. With HDR 10+, dark scenes are
darker, bright scenes are brighter, and visual content is
dramatically more compelling than through the static single setting
of HDR10.
According to a new report from Strategy Analytics’ Intelligent
Home Group, annual worldwide sales of HDR-enabled TVs in 2020 will
reach 58 million units, bringing the number of homes with at least
one HDR-enabled TV to 107 million. The report further projects that
HDR TVs will reach nearly 25% of homes in the US by that time
frame.
“We are delighted to work with Samsung to bring this exciting
advancement to our latest UHD chipsets,” stated Alfred Chan, Sigma
Designs vice-president of marketing for smart TV products. “While
most competitors are working on their first generation of HDR
solutions, our STV7803 and STV7804 UHD TV SoC are designed with
Sigma’s 3rd Generation of High Dynamic Range and Wide Color Gamut
designs. Sigma 3rd generation HDR engine is highly programmable. It
allows fast implementation of the latest SMPTE 2094 standards
including Samsung and others. By working with Samsung, Sigma has
proven the completion and flexibility of Sigma’s HDR engine.”
“As an industry leader, Samsung is always innovating to
develop the best technology. HDR10+, which is a new open standard
(ST.2094-40), will bring to reality a more “life-like” picture than
ever before,” said Kyoungwon Lim, Vice President of Visual Display
Division at Samsung Electronics. “We are delighted to expand
our leadership in HDR technology by collaborating with Sigma
Designs and we will bring support for HDR10+ to their range of
powerful and feature-rich chipsets.”
For more information about Sigma Designs, visit
www.sigmadesigns.com. Follow us on Twitter: @sigma_designsJoin us
on LinkedIn: sigma-designs
About Sigma DesignsSigma Designs, Inc.
(NASDAQ:SIGM) is a world leader in enabling smart home convergence.
The company designs and builds the essential semiconductor
technologies that serve as the foundation for the world’s leading
Connected Smart TV platforms and Internet of Things (IoT) for smart
home devices. For more information about Sigma Designs, please
visit www.sigmadesigns.com.
Sigma Designs and the Sigma Designs logo are either registered
trademarks or trademarks of Sigma Designs, Inc. and its
subsidiaries in the United States and other countries. All other
trademarks mentioned herein are believed to be trademarks of their
respective owners
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining
the worlds of TVs, smartphones, wearable devices, tablets, digital
appliances, network systems, and memory, system LSI and LED
solutions. For the latest news, please visit the Samsung Newsroom
at http://news.samsung.com.
Safe Harbor Statement This press release
contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 including statements about the potential
benefits of the Sigma Designs STV7803/STV7804 system on chip
solution, as well as statements regarding technical aspects of
certain standards, products and technologies. Actual results may
vary materially due to a number of factors including, but not
limited to, the accuracy of any technical description provided
herein, as well as general economic conditions, including the rate
of adoption of the STV7803/STV7804 and any standard referenced in
the release, Sigma's ability to deploy and achieve market
acceptance for the STV7803/STV7804 system on chip solution, the
ability of Sigma's other SOC products and technologies to compete
with products or technologies, as other risks that are detailed
from time to time in Sigma's filings with the Securities and
Exchange Commission. In particular, see Sigma’s recent quarterly
and annual reports filed with the Securities and Exchange
Commission, copies of which are available online and by request
from Sigma. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date
hereof. Sigma undertakes no obligation to publicly release or
otherwise disclose the result of any revision to these
forward-looking statements that may be made as a result of events
or circumstances after the date hereof or to reflect the occurrence
of unanticipated events.
Press Contacts:
Mary Miller
Sigma Designs +1-510 897-0200
Mary_Miller@sigmadesigns.com