FITT Highway Products, Inc. Announces New Microsite Launch Designed by Euro RSCG Edge for F.I.T.T. Energy With Resveratrol
October 18 2010 - 8:30AM
Business Wire
FITT Highway Products Inc. (Bulletin Board: FHWY.OB )
(the “Company”) has announced that F.I.T.T. Energy Products, Inc
(F.I.T.T.), its operating partner under an Operating Agreement, has
launched a new Microsite which will begin selling “F.I.T.T. Energy
with Resveratrol” energy shots on October 18, 2010. The Microsite
link is www.throwafitt.com.
F.I.T.T. retained Euro RSCG Edge (“Euro”)
http://www.eurorscgedge.com, through capital it raised independent
of the Company, to develop the new Microsite, as well as assist
with other marketing services. Warren Moon, NFL Hall of Fame
Quarterback and Company spokesperson stated “I have seen the
science and the work that went into this and I feel the F.I.T.T.
energy shot represents the premium level of energy shot drinks and
brings a new healthy energy solution to those who value nutritional
supplements. The large quantity of L-Arginine in the formula blend
with Resveratrol gives me a smooth energy boost without a crash and
really helps with muscle recovery from working out. Just drink
F.I.T.T. and you will quickly feel the benefits.” Sports 1
Marketing Warren Moon Enterprise's website link is
http://sports1marketing.com.
Euro is an award-winning agency with a proven track record of
helping clients succeed. They are an integrated agency that
coordinates with every media channel while being a creative
powerhouse that embraces data and analytics. Euro was chosen by
F.I.T.T. because they are a passionate partner that is committed to
giving clients more for less. Their edge comes from a
media-agnostic results-oriented approach, supported by their wealth
of assets and capabilities. They have more than 325 integrated
marketing experts from offices in Boston, London, Los Angeles,
Portland, Salt Lake City, and San Diego, each providing local
client service and targeted network specialties. Euro is a leading
provider in DRTV (Direct Response TV) media planning and buying
services, fueled by VantEdge Point, which is their proprietary DRTV
response database with over 20 years of historical data. Euro has
full-service digital and online marketing capabilities, DRTV
creative and production services, in-house editing and sound stage,
and has 20 consecutive years of growth as a member of Euro RSCG
Worldwide, which is owned by HAVAS.
About FITT Highway Products,
Inc.
FITT Highway Products, Inc. is a brand management company that
coordinated the development of a line of energy shots. FITT Highway
Products, Inc. stock is publicly under the ticker symbol
FHWY.OB. On August 12, 2010, as disclosed in its second
quarter 2010 10-Q filing, the Company entered into an Operating Agreement with F.I.T.T., a Nevada
corporation owned by our CEO, management and new investors, which
recently commenced operations. Under the terms of the
Operating Agreement, F.I.T.T. will perform certain operating
services for the Company, including among other things, selling,
marketing, producing and distributing the “F.I.T.T. Energy Shot
With Resveratrol” energy shots, and will pay all costs and expenses
involved with performing these services including raising the
requisite capital for F.I.T.T. operations. In addition, F.I.T.T.
will pay the Company a royalty of $0.05 for each energy shot
sold.
This document contains “forward-looking statements” related to
future events. Forward-looking statements often address our
expected future business and financial performance, and often
contain words such as “expects,” “anticipates,” “intends,” plans,”
“believes,” “seeks,” or “will.” Forward-looking statements by their
nature address matters that are uncertain. Particular uncertainties
which could adversely or positively affect our future results
include: consumer tastes, availability of production, liquidity,
general economic conditions, and the activities of competitors.
These uncertainties may cause our actual future results to be
materially different than those expressed in our forward-looking
statements. We do not undertake to update our forward-looking
statements.