Phorm Corporation Limited Agreement with Causemo, Inc.
October 20 2015 - 2:00AM
RNS Non-Regulatory
TIDMPHRM
Phorm Corporation Limited
20 October 2015
20 October 2015
Phorm Corporation Limited
("Phorm" or the "Company")
Agreement with Causemo, Inc.
Causemo, an innovator in the US$358bn+ US charitable causes
donation market,
has selected Phorm's technology to improve the identification of
and personalised communication with potential donors online
Phorm (AIM:PHRM), an advertising-technology company, is pleased
to announce that Causemo, Inc. ("Causemo"), a leader in the digital
giving market, is implementing the Company's cutting-edge
Machine-Learning Artificial Intelligence ("AI") technology to more
effectively identify online user segments and more efficiently
deliver personalised messages to seek to increase donating
behaviour.
Phorm's cutting-edge AI technology empowers marketers, as well
as agencies and publishers, to harness their first party data to
identify users, build segments and target advertising messages that
more effectively engage audiences.
Causemo's Co-founder, CEO and Chairman, Mr David Furneaux
commented:
"Last year, more than US$358bn was donated to not-for-profit
organisations in the United States alone, however, only 6.7 per
cent. of such funds were raised online. Traditional methods of
engaging with potential donors, such as direct mail, have
historically yielded poor results for charitable causes, with only
US$1 in funds raised for every US$2 invested in marketing.
Accordingly, Causemo's ability to identify digital users who spend
an average of 2 hours online daily and are potentially amenable to
donating requests and then place pertinent and engaging messaging
in front of them, is of paramount importance and a large potential
market opportunity for us.
"Therefore, the opportunity for Causemo to leverage Phorm's AI
technology to identify users via first party data who are
addressable across a multitude of digital applications, sites and
networks that they use every day, will serve to further
differentiate our strategy. We are excited at the prospect of
utilising Phorm's capabilities in two critical ways; firstly, to
more effectively identify users and secondly, to leverage this
first party data to deliver tailored cause appeal messages more
efficiently."
Phorm's CEO, Timothy Smith, added:
"We are honoured and delighted to be working with Causemo, which
is using innovative technology to make giving back a
digitally-driven experience, whilst at the same contributing to the
cultivation of more effective connections between users and the
charitable causes that they care most about, including nationally
respected charitable organisations such as Save the Children, Boys
& Girls Clubs of America and Susan G. Komen."
"We are looking forward to demonstrating to Causemo the power of
our proprietary software platform to optimise audience
identification, targeting, engagement and retention, and ultimately
contribute to more profitable charitable fundraising
campaigns."
-Ends-
For further information please contact:
Phorm Corporation Limited
Timothy Smith (Chief Executive Officer) +44 (0)20 3397 6001
Mirabaud Securities LLP (Broker) +44 (0)20 7321 2508
Jason Woollard
Peter Krens
Strand Hanson Limited (Nominated Adviser) +44 (0)20 7409 3494
James Harris
Matthew Chandler
James Dance
About Phorm
Phorm is a global advertising-technology company that makes
content and advertising more relevant to the consumer. Phorm's
innovative platform preserves user privacy and delivers a more
interesting online experience.
Phorm's industry leading technology enables its Internet Service
Provider ("ISP") and other partners to offer a new type of online
advertising platform and a free consumer internet content feature,
ensuring more relevant advertisements and personalised content for
opted-in users.
Phorm's advertising platform revolutionises current standards of
online privacy, fully protecting the identity of consumers. Phorm's
solution is completely opt-in. Only those users consenting to the
service are profiled and only ever on an anonymous basis.
Phorm's partners include leading ISPs, Publishers, Advertising
Networks and Advertisers.
Phorm, under a predecessor holding company, was admitted to the
AIM market of the London Stock Exchange in 2004.
For more information, please visit: www.phorm.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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