Guild Esports PLC Subway signs multi-million-pound sponsorship (4180T)
March 25 2021 - 3:00AM
UK Regulatory
TIDMGILD
RNS Number : 4180T
Guild Esports PLC
25 March 2021
The information contained within this announcement is deemed by
the Company to constitute inside information stipulated under the
Market Abuse Regulation (EU) No. 596/2014, as retained as part of
the law of England and Wales. Upon the publication of this
announcement via the Regulatory Information Service, this inside
information is now considered to be in the public domain.
Press release
25 March 2021
Guild Esports PLC
("Guild Esports" or "the Company")
Subway signs two-year multi-million-pound sponsorship
Guild Esports (LSE: GILD), a global team organisation and
lifestyle brand, is pleased to welcome Subway as the Company's
Official Quick-Service Restaurant Partner with the signing of a
two-year multi-million-pound sponsorship deal covering 55 markets
in the EMEA region.
The deal is the third revenue-generating sponsorship secured by
Guild Esports since its flotation on the London Stock Exchange on 2
October 2020. Under the terms of the contract, Guild Esports will
receive four equal instalments in cash over the 24-month
period.
The Company is the first esports organisation to sign an
EMEA-wide sponsorship agreement with Subway, the world's largest
submarine sandwich chain with more than 44,000 locations globally.
The partnership commences on 25 March 2021.
The deal provides Subway with marketing rights and exposure
across Guild's team jersey as well as social and digital content
featuring the Company's pro-players and content creators. Subway's
logo and brand will also be displayed at Guild's new London
headquarters which is opening later this year.
In addition, Subway has been appointed an Official Academy
Partner of Guild Esports and will be fully integrated into its
digital and physical programme.
Guild and Subway have shared values and look forward to working
together to support young gamers to make food choices which are
balanced and good for them. Subway will support the Guild Academy
by providing educational content focused on nutrition.
Carleton Curtis, Executive Chairman, said: "We are incredibly
proud to partner with Subway, an iconic global brand. This
partnership is particularly exciting as we are completely aligned
with Subway's commitment to helping people make better choices.
These shared values also provide a strong foundation for a unique
relationship and participation in our Academy. We have received
strong support from Subway and look forward to deepening our
partnership for the long term.
"The deal keeps Guild Esports on track to generate significant
sponsorship revenues in its first full year since the IPO. As we
build a young, dynamic community and fanbase that is much
sought-after but hard to reach, our new business momentum continues
to grow, and we look forward to announcing new sponsors in due
course."
Louise Wardle, Vice President Marketing EMEA at Subway, said:
"At Subway, we have been looking at different ways to reach the
elusive Gen-Z audience, but wanted to do so authentically, with
more than just a logo.
"We're thrilled to be partnered with Guild Esports, which goes
far beyond the typical esports company. Its world-first Academy is
completely unique, offering the opportunity for young gamers to
harness their passions, build skills and fulfil their dreams. By
also collaborating with lifestyle and entertainment stars, Guild
appeals to gamers and fans alike. This grassroots partnership will
therefore connect a globally responsible brand with young people
across EMEA."
FOR FURTHER INFORMATION, PLEASE CONTACT:
Guild Esports
Carleton Curtis via Tancredi +44 207 887 7633
Executive Chairman
Kal Hourd
Chief Executive
Neil Thapar
Investor Relations
+44 7876 455 323
------------------------------
Tennyson Securities
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Corporate Broker
Peter Krens +44 207 186 9030
------------------------------
Zeus Capital
------------------------------
Corporate Broker
John Goold
Benjamin Robertson +44 203 829 5000
------------------------------
Tancredi Intelligent Communication
Media Relations
------------------------------
Salamander Davoudi
salamander@tancredigroup.com +44 7957 549 906
Emma Valgimigli
emma@tancredigroup.com +44 7727 180 873
Helen Humphrey
helen@tancredigroup.com +44 7449 226 720
------------------------------
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD). Please visit
www.guildesports.com
About Subway (R) Restaurants:
The Subway restaurant chain continues to evolve the dining
experience, offering guests in more than 100 countries quality
ingredients, as well as robust flavour combinations while serving
over 6 million made-to-order sandwiches created each day. All
Subway restaurants are owned and operated by more than 20,000
Franchise Owners, who employ many people in their communities. The
Subway experience is also delivered online at Subway.com, through
Subway.com/Delivers, and the Subway(R) App.
Subway(R) is a Registered Trademark of Subway IP LLC. (c) 2021
Subway IP LLC
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