Dev Clever Holdings PLC Engage platform (8793R)
March 06 2019 - 2:00AM
UK Regulatory
TIDMDEV
RNS Number : 8793R
Dev Clever Holdings PLC
06 March 2019
Dev Clever Holdings plc
("Dev Clever" or "the Company")
Engage Platform: Cloud-Based Consumer Engagement Platform
Dev Clever, a leading developer of consumer engagement
experiences, is pleased to announce that its new productised
cloud-based gamification platform "Engage" has now launched.
Developed over 4 years, working with blue-chip brands in the UK,
Engage is a consumer engagement platform that enables brands and
retailers to deliver discount rewards and voucher driven consumer
incentives that are fully controlled by the platforms proprietary
gamification engine.
The new productised platform allows rapid deployment of new
brand and retail campaigns as well as cloud-based Application
Programme Interface (API) integrations with 3(rd) party strategic
partners, enabling scalability across the UK and other
countries.
Traditional discount driven incentive campaigns are subject to
consumer participation restrictions that act as a control mechanism
to reduce the risk of over redemption. These restrictions commonly
include limitations on the values of rewards on offer, the total
volume circulated and the number of redemption channels. In
addition to these restrictions, it is also common that a brand or
retailer will further mitigate the risk of over redemption by
insuring the campaign though a specialist insurance provider, at an
additional cost.
Gamification is an unrestricted mechanism that provides brands
and retailers the platform to pre-determine the exact volume and
value of consumer incentives prior to the campaign starting. This
enables brands and retailers to drive higher levels of consumer
engagement through the provision of higher value incentives and the
removal of restrictions on consumer participation. This is a result
of the gamification engine fully controlling the exact number of
prizes, discount vouchers and coupon winners the campaign will
allow. Use of the gamification engine also negates the need to
insure against over redemption, meaning they can reach more
consumers at less cost.
Engage offers brands and retailers a selection of customisable
instant win and skill based games designed to enhance the consumer
experience. These allow the consumer to be instantly gratified for
their participation in a campaign by providing them with the chance
to win instantly and select the location they would like to redeem
their reward. Games are both device and technology agnostic,
enabling brands and retailers to reach consumers using any smart
device or computer with minimal integration in to their own
platforms.
Engage's cloud-based infrastructure, which is driven through
APIs, enable it to easily connect with third party voucher and
coupon system providers as well as Electronic Point of Sale (Epos)
system providers. This offers a seamless consumer experience when
issuing coupons and vouchers from partner systems that can be
redeemed in stores and venues using partner Epos systems. Brands
and retailers can access the Engage platform on a SaaS (Software as
a Service) based licence model which includes a set up and
customisation fee along with a cost per transaction or pay per play
fee.
Dev Clever aims to grow its Engage platform by expanding its
strategic partner network of voucher and coupon providers, Epos
system providers and reseller partners.
Chris Jeffries CEO said:
Engage is an exciting, disruptive platform that enhances the
current process of consumer incentive campaigns, allowing brands
and retailers to reach more consumers with greater levels of
engagement for less overall spend. The Engage platform has been in
development and testing for over 4 years and has already delivered
many successful campaigns for our multiple blue-chip clients that
have engaged with millions of their consumers. The launch of our
productised cloud-based system now makes it even easier and more
cost effective for brands and retailers to engage with their
consumers via incentive driven promotions and as our partner
network grows our clients will see even greater returns.
Kevin Jackson Campaign Manager, Restaurants, Whitbread said:
Dev Clever delivered a fantastic customer experience via their
digital gamification solution Engage that garnered real positive
metrics in engagement and customer frequency. I'm personally
looking forward to working with the talented individuals at Dev
Clever again in the very near future.
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END
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