Agreement with Nectar Loyalty Programme
November 16 2009 - 2:00AM
UK Regulatory
TIDMADE
RNS Number : 5270C
ADDleisure PLC
16 November 2009
ADDleisure Plc / Epic: ADE.L / Index: AIM / Sector: Leisure
16 November 2009
ADDleisure Plc ('ADDleisure' or 'the Company')
Fitbug Agreement with Nectar Loyalty Programme
ADDleisure Plc, the AIM traded company formed to develop products and services
in the health and wellness sector, is pleased to announce that Fitbug Ltd
('Fitbug'), its wholly owned subsidiary, has signed a partnership agreement with
Nectar, the UK's leading coalition loyalty programme with 50% of UK households.
The agreement will see Nectar launch a white-label version of fitbug.com,
operated by Fitbug, which will reward its collectors for living a healthy
lifestyle. Fitbug offers online personal health and well-being services by
combining interactive measuring instruments and web technology to evaluate and
provide feedback on activity and healthy eating; ultimately motivating the user
towards a healthier lifestyle.
Fitbug Managing Director Paul Landau said, "The deal with Nectar represents a
truly exciting opportunity for the Company, which could see Fitbug significantly
increase its number of users and improve the lifetime value of our customer
base, whilst further incentivising our members to achieve great results in their
lifestyle management. Loyalty programmes have been proven to deliver results,
changing the behaviour of individuals whilst also helping companies to improve
sales. We hope that with yet another large and respected partner committing to
the Fitbug concept, the loyalty programme effect will prove highly beneficial
for us."
** E N D S **
For further information visit www.addleisure.com or contact:
+---------------------------+----------------------------+------------------+
| Andrew Brummer | ADDleisure Plc | Tel: 020 7449 |
| | | 1000 |
+---------------------------+----------------------------+------------------+
| Mark Percy | Seymour Pierce | Tel: 020 7107 |
| | | 8000 |
+---------------------------+----------------------------+------------------+
| Catherine Leftley | Seymour Pierce | Tel: 020 7107 |
| | | 8000 |
+---------------------------+----------------------------+------------------+
| Isabel Crossley | St Brides Media & Finance | Tel: 020 7236 |
| | Ltd | 1177 |
+---------------------------+----------------------------+------------------+
| Paul Youens | St Brides Media & Finance | Tel: 020 7236 |
| | Ltd | 1177 |
+---------------------------+----------------------------+------------------+
Notes
ADDleisure Plc, 28.9% owned by Bupa, was formed to develop products and services
in the leisure and wellness sectors, helping to meet the growing demand for
innovative new health and fitness solutions. It has a highly experienced
management team including Allan Fisher, founder and former CEO of Holmes Place
Group and David Turner, founder and former director of LA Fitness plc.
Nectar, the UK's leading coalition loyalty programme, is owned by Groupe
Aeroplan Inc., a leading international loyalty management
corporation.Approximately 50% of UK households collect Nectar points when
shopping for groceries, booking a holiday, paying household bills, buying petrol
and even eating out. Collectors also earn Nectar points every time they shop
online via Nectar.com at over 300 leading online retailers. Since Nectar's
launch in 2002, over GBP1.2 billion of rewards have been redeemed by its
collectors. Rewards include money off shopping, travel and general merchandise.
For more information please visit www.nectar.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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