Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG)
President's Letter to our Shareholders:
Dear Shareholders,
The era of irresponsibility is over. As the President and CEO of
Hall of Fame Beverages, I am responsible to you, the shareholders.
The buck stops here, and I will take ownership and responsibility
for everything that happens inside this company. At Hall of Fame
Beverages, we will no longer accept blaming others, unprofessional
actions by our employees, or providing the public with unrealistic
information. The lack of results and the excuses that have been a
hallmark of this company for years are over. This company has
failed its shareholders, and with that in mind, I would like to
usher in a new era of transparency, and a new era of responsible
corporate behavior.
When Larry Johnson approached me with the opportunity to take
over Hall of Fame Beverages, I was made aware of the lack of
ownership in publicly released statements, and the many accusations
and finger pointing made by this company. It was then that I
immediately began my own investigation and research into all of it.
After months of conducting thorough due diligence, I have concluded
we are ready to move forward.
Although I was not a part of Hall of Fame prior to now, as its
President and CEO, I don't feel we can move forward and remove the
dark cloud of uncertainty and irresponsibility without correcting
the record. As we begin 3rd Quarter 2011, I will not disrespect
long time shareholders by pretending we can erase or forget the
past and this includes past press releases; instead, we will use it
as a lesson and as a direction, we no longer want to travel.
I would first like to extend a sincere and heartfelt apology to
The Stock House Group, our former IR firm. Accusations of non
performance and illegal trading by the firm are without merit. I
have found no evidence and after demanding proof, I have not been
provided with anything whatsoever to warrant the malicious
statements made inside and outside this company. The fact is that
it was poor management, and uncontrollable dilution not The Stock
House Group. We hope they can forgive the irresponsible behavior,
and will appreciate our new direction and our look to the
future.
We need to move this company forward and start to build a brand,
create revenues and profits and bring each shareholder the value
you have long expected. Larry has placed his trust in me and tasked
me with this endeavor.
Our products are delicious, our sales team is increasing
distribution channels, and we're pleased with our production
partners, so I am satisfied that we're on track and improving in
these areas. It is the corporation that needs an overhaul. We need
to become more transparent by being more responsible with our
numbers, information and our efficiency. Larry Johnson felt my
experience would provide leadership where Hall of Fame has been
deficient.
My background is in business banking, financing, and investing
both nationally and globally. I have extensive experience with
corporate leading and directing, and corporate marketing. I intend
to fulfill my obligation to Larry Johnson, Hall of Fame and its
shareholders with respect and integrity.
No, my background is not in the beverage industry; however, I am
not afraid to ask for assistance in areas I may be unfamiliar. I
will look to add strong industry leaders we can consult with, who
will complement the consultants Larry already has in place (not
Ross or Luciano). I have been entrusted by Larry to speak on his
behalf as well as represent him, so expect me to act accordingly
and grow this company and its products immediately.
I would like to address a few updates:
Company Structure: The Preferred A Shares
control the ownership and voting within Hall of Fame. There are
30,000,000 Authorized Shares, and there were 5,000,000 shares
Outstanding. At Larry's request, Calvin Ross issued the remaining
25,000,000 Authorized Preferred A Shares to JAG Food and Beverage
Holdings, LLC. Ross and Giovanni Luciano signed over their combined
5,000,000 Preferred A Shares upon resignation to JAG Food and
Beverage Holdings, LLC (2,500,000) and Brad Godfrey (2,500,000).
It's been stated the remaining Preferred A Authorized Shares were
not issued which is incorrect. All of the Preferred A Shares are
issued and outstanding.
JAG Food and Beverage Holdings, LLC: 27,500,000
(92%) Brad Godfrey: 2,500,000 (8%)
Haddon House: We have a great relationship
with Haddon House who is a distinguished, reputable specialty foods
distributor on the east coast. We intend to utilize Haddon House
later in the year. Though we were unable to attend their show due
to personal scheduling conflicts, we were able to cement our
relationship with a meeting in their corporate offices.
Tone Products: Has
completed our 1st production run of the Bag in a Box (BiB) which
includes both regular and sugar free Grand Ma Ma's Sweet Southern
Tea. Tone Products produced 6 pallets of the tea (4 Regular, 2
Sugar Free). There are 126 1.5 gallon BiB's per pallet. We'll be
sending these pallets to US Foods, Allentown.
We received a PO for our BIB's from US Foods, Allentown, to be
placed into a number of restaurants which we will name upon receipt
of the purchase order.
Tampa Bay CoPack: Will produce our second
run of Grand Ma Ma's Sweet Southern Tea, during the first week of
August. I will say that this is a smaller run than the company's
first run, but most of this tea will be sent out immediately to be
distributed, and we're planning our 3rd run.
Reverse Split: I can assure shareholders
there will be no reverse split in 2011. I know shareholders need to
hear this from each new company executive.
We have a number of exciting distribution and placement updates
expected by early next week that we'll update next week.
Sincerely,
Jessica Gutierrez President and CEO Hall of Fame Beverages
Hall of Fame Beverages, Inc. Email Contact
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