BBMF Signs Definitive 5-Year Exclusive Agreement with TV Tokyo Broadband Entertainment Inc.
February 18 2005 - 11:00AM
PR Newswire (US)
BBMF Signs Definitive 5-Year Exclusive Agreement with TV Tokyo
Broadband Entertainment Inc. Agreement Allows Creation and
Management of a Dozen New Mobile Game Channels Based on Japanese
Animations, TV Dramas and Other Licensed Mobile Contents TOKYO,
Feb. 18 /Xinhua-PRNewswire-FirstCall/ -- BBMF Corporation
(OTC:BBMF) (BULLETIN BOARD: BBMF) announced today that it has
signed a definitive agreement with TV Tokyo Broadband Entertainment
Inc. ("TXBB"), a majority owned subsidiary of TV Tokyo, the leading
TV broadcaster in Japan, to create and manage new mobile game
channels, based on the existing licensed mobile contents of TXBB.
Under the partnership agreement, BBMF will exclusively develop,
operate and manage the mobile game channels. The agreement calls
for the creation of a total of 12 new mobile game channels based on
different licensed brands. TXBB already operates fan wallpaper
sites for these channels. The new game channels will be launched on
all three carriers in Japan, namely, NTT Docomo, KDDI and Vodafone.
Every month, 5 new branded character games will be released to each
channel. The channels are estimated to be launched in summer 2005.
Each game is expected to retail between JPY105 and JPY315 per
download. The licensed brands covered in the agreement, which will
remain undisclosed until the launch of the respective game
channels, are based on the highest quality Japanese drama, Japanese
animation as well as foreign animation and children's contents from
other parts of the world, which are regularly shown on TV Tokyo
Channel 12 throughout Japan. TV Tokyo viewship totals 33.3 million
households, representing 67% of the TV coverage area in Japan.
TXBB's mobile content sites have more than a million monthly paying
subscribers. Mr. Kamibayashi, President of Tokyo TV Broadband
Entertainment stated, "This partnership with BBMF allows us the
ability to deliver a tremendous wealth of new rich contents to
Japanese mobile consumers, leveraging our strength in mobile rights
management and content planning, and BBMF's very significant mobile
production resources and development expertise. I expect each of
these games to generate about 20,000 downloads." BBMF is
responsible for both the development of all the mobile games, as
well as operating the mobile sites themselves, including site
creation, content update, server management, and customer support.
BBMF and TXBB will work together to determine each month's new game
delivery lineup, to leverage the marketing and buzz opportunities
of the broadcasting of the respective contents on TV Tokyo's
Channel 12. The agreement calls for the delivery of a total of 720
branded character games per annum over the next 5 years. Mr. Han
Lian, Co-Chairman and CEO of BBMF stated, "This deal is about great
character brands, a lot of new mobile games, the biggest mobile
content market in the world, and tremendous marketing leverage
through a large existing paying subscriber base, and the premier TV
channel in Japan. It's a uniquely powerful combination." Mr. Antony
Yip, Co-Chairman and President of BBMF stated, "We look forward to
this being the first of many successful collaborations with Tokyo
TV Broadband Entertainment to deliver new great content, leveraging
their portfolio of licensed content, and our tremendous scale of
resources. With our production teams led by Japanese ex-console
producers, we will continue to raise the quality of our products
that we are able to deliver." About BBMF Corporation BBMF
Corporation is one of the largest developers of mobile games in the
world with around 240 staff and presence in Japan, Hong Kong,
China, Korea and the US. The company is listed on the OTC Bulletin
Board of NASDAQ and can be found under stock symbol OTCBB: BBMF or
under stock symbol BBMF on http://www.otcbb.com/ . BBMF games and
its other information can be found on its web site,
http://www.bbmf.net/ . About Tokyo TV Broadband TV Tokyo Broadband
Entertainment Inc. ("TXBB"), a majority owned subsidiary of TV
Tokyo, the leading TV broadcaster in Japan, is engaged in the
license rights management for broadcasting contents, characters
contents and economic information. Its business also involves
internet, mobile, broadband and other media distribution
businesses. Other major shareholders of TV TXBB include NTT, Nikkei
and Sharp. More details about TXBB can be found on its web site,
http://www.tx-bb.com/ . This press release contains forward-looking
statements about BBMF's future expectations, performance, plans,
and prospects, as well as assumptions of future events. The reader
is cautioned not to put undue reliance on these forward-looking
statements, as these statements are subject to numerous factors and
uncertainties that could cause BBMF' Corporation's actual results
to differ materially from those expressed or implied by these
statements, including without limitation, changes in supply and
demand within the gaming industry; business and economic conditions
and trends; continued success in technological advances; possible
disruption in commercial activities caused by political disruption
in China or Japan; reduced customer demand relative to
expectations; competitive factors; and other risk factors listed
from time to time in the company's SEC reports. Actual results may
differ materially from our expectations as the result of these and
other important factors relating to BBMF's business and product
development efforts, which are further described in BBMF's filings
with the Securities and Exchange Commission. These filings can be
obtained from the SEC's website located at http://www.sec.gov/ .
Any forward-looking statements are based on information available
to BBMF on the date of this release, and BBMF assumes no obligation
to update such statements. Contact: BBMF Corporation: Anny Lian,
Chief Financial Officer Tel: +81-90-8849-6586 Fax: +852-3010-5767
Email: DATASOURCE: BBMF Corporation CONTACT: Anny Lian, Chief
Financial Officer, +81-90-8849-6586, or fax, +852-3010-5767, or Web
Site: http://www.bbmf.net/ http://www.otcbb.com/
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