/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES/
TORONTO, Jan. 18, 2021 /CNW/ - With the extension of
lockdown orders in Ontario, Fire
& Flower Holdings Corp. ("FFHC") (TSX: FAF) is
pleased to announce that it has mobilized its network of stores to
expand its free, best-in-class, same-day delivery across
Ontario with a delivery radius
from North Bay south to
Toronto and from London east to Ottawa.
Recent acquistions and openings in the province, including the
Friendly Stranger, Happy Dayz, and HotBox retail brands, have
bolstered Fire & Flower's Ontario footprint, enabling the Company to
expand its reach as it provides legal cannabis to its customers
through e-commerce, curbside and delivery services during the
pandemic
"We have rallied our teams throughout Fire & Flower's
network of stores so that we can continue to provide the same
high-level of service to our customers who are coping with this
extended lockdown," said Trevor
Fencott, Chief Executive Officer, Fire & Flower.
"We know the demand is there and will continue to diversify our
resources to serve our clients safely."
Customers can visit https://spark.fireandflower.com/delivery/ to
easily order their cannabis products online before 6 pm for free, same-day delivery. Curbside
pick up is also available at all Fire & Flower, Friendly
Stranger, Happy Dayz, and HotBox locations across the
province.
Fire & Flower has a distinct competitive advantage as online
ordering, curbside pickup and delivery become available through its
ability to communicate with members in the Spark Perks program on
the Hifyre™ digital platform. The Spark Perks program provides a
robust channel to communicate with consumers, understand their
needs and preferences and drive consumer traffic digitally.
About Fire & Flower
Fire & Flower is a leading purpose-built,
independent adult-use cannabis retailer. The Company guides
consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the
HifyreTM digital platform and Spark
PerksTM program connect cannabis consumers with the
latest cannabis products, and deliver cutting edge insights into
evolving consumer behaviours. The Company's leadership team
combines extensive experience in the cannabis industry with strong
capabilities in retail operations.
Fire & Flower Holdings Corp., through wholly owned
subsidiaries,owns and operates cannabis retail store licences in
the provinces of Alberta,
Saskatchewan, Manitoba and Ontario and the Yukon territory under the Fire & Flower,
Friendly Stranger, Happy Dayz and HotBox brands.
Through its strategic investment with Alimentation Couche-Tard
Inc. the Company has set its sights on the global expansion as new
cannabis markets emerge.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain forward-looking information
within the meaning of applicable Canadian securities laws
("forward-looking statements"). All statements other than
statements of present or historical fact are forward-looking
statements. Forward-looking statements are often, but not always,
identified by the use of words such as "anticipate", "achieve",
"could", "believe", "plan", "intend", "objective", "continuous",
"ongoing", "estimate", "outlook", "expect", "project" and similar
words, including negatives thereof, suggesting future outcomes or
that certain events or conditions "may" or "will" occur. These
statements are only predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire &
Flower at the date the statements are made based on information then available to the Fire & Flower.
Various factors and assumptions are applied in drawing conclusions
or making the forecasts or projections set out in forward-looking
statements. Forward-looking statements are subject to and involve a
number of known and unknown, variables, risks and uncertainties,
many of which are
beyond the control of Fire & Flower, which may cause Fire & Flower's actual performance and results
to differ materially from any projections of future performance or results expressed or implied by such
forward-looking statements. Such factors, among other things,
include: final regulatory and other approvals or consents;
fluctuations in general macroeconomic conditions; fluctuations in
securities markets; the impact of the COVID-19 pandemic; the
ability of the Company to successfully achieve its
business objectives and political and
social uncertainties.
No assurance can be given that the expectations reflected in
forward-looking statements will prove to be correct. Although the
forward-looking statements contained in this news release are based
upon what management of the Company believes, or believed at the
time, to be reasonable assumptions, the Company cannot assure
shareholders that actual results will be consistent with such
forward-looking statements, as there may be other factors that
cause results not to be as anticipated, estimated or intended.
Readers should not place undue reliance on the forward-looking
statements and information contained in this news release.
Additional information regarding risks
and uncertainties relating to the Company's business are contained under the heading "Risk Factors"
in the Company's annual information form dated April 29, 2020 and the heading "Risks and
Uncertainties" in the management discussion and analysis for the
thirteen and thirty-nine weeks ended October
31, 2020 filed on its issuer profile on SEDAR
at www.sedar.com.
No stock exchange, securities commission or other regulatory authority has approved or disapproved
the information contained herein.
SOURCE Fire & Flower Holdings Corp.