Taco Bell® Reveals First-Ever Pre-Order and Teasers for What Could Be Their Biggest Creation Yet
February 01 2016 - 8:00AM
Business Wire
Brand uncovers additional details from their
cryptic Super Bowl® 50 ad announcement
After weeks of continued speculation, Taco Bell today revealed
additional details for what could be their “biggest launch to date”
during the upcoming Super Bowl® 50. Following the redacted press
release issued by the brand January 7, the latest announcement
gives fans a small glimpse of what’s next – including the first
ever Taco Bell pre-order for their latest food innovation and
teasers of their ad that will air during the big game.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160201005415/en/
Taco Bell fans are invited to pre-order
the next craveable food innovation on Ta.co starting today,
February 1, 2016. (Photo: Business Wire)
“We felt the biggest media event of the year offered a perfect
opportunity for us to announce what might be our biggest launch
ever! However, with respect to our biggest fans (and those who just
love to be the first to get their hands on the next big thing), we
didn’t want to make them wait that long,” said Marisa Thalberg,
Chief Marketing Officer for Taco Bell Corp. “That’s why, as part of
the next phase of our big reveal, we’ve created a pre-order program
on Ta.co that will give people special access to try it a full two
days before everyone else. There’s just one thing: it’s a ‘blind’
pre-order. Trust us, though; it’s worth it.”
Fans are invited to join in the excitement by pre-ordering the
next craveable food innovation on Ta.co starting today. Taco Bell
is welcoming customers who pre-order on Ta.co to pick up their
reserved food item on February 6 from 2:00 p.m. – 4:00 p.m. local
time at stores nationwide, before it’s available everywhere on
February 8.
In true Live Más fashion, Taco Bell also shared details of three
live, pop-up performances in Los Angeles, San Francisco and Toledo
from Feed The Beat® bands Jacob Whitesides, The Mowgli’s and Never
Shout Never for fans when they pick up their reserved pre-order
item on February 6.
Along with the announcement of their pre-order events, Taco Bell
shared new digital teasers for the :30 second spot that is set to
air during the first quarter of Super Bowl® 50. Taco Bell’s newest
innovation is so top secret that even the talent appearing in the
spot didn’t know what it was and had to film it with a green screen
box. The teasers were created by Deutsch and feature basketball
player James Harden and alien expert Giorgio Tsoukalos who are both
set to appear in the commercial during the big game.
Fans are encouraged to continue following along as the launch of
the new product continues. To learn more about what could be Taco
Bell’s biggest thing yet, check out The Feed on Ta.co.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
is the nation's leading Mexican-inspired quick service restaurant.
Taco Bell serves made to order and customizable tacos, burritos,
and specialties such as the exclusive Doritos® Locos Tacos,
gourmet-inspired Cantina Power® Menu, lower calorie Fresco options
and is the first QSR restaurant to offer American Vegetarian
Association (AVA)-certified menu items. Taco Bell Breakfast offers
portable, classic items such as the Breakfast Crunchwrap® and
signature burritos. The company encourages customers to “Live Más,”
both through its food and in ways such as its Feed The
Beat® music program and its nonprofit organization, the
Taco Bell® Foundation™. Taco Bell and its more than 350 franchise
organizations have more than 6,000 restaurants across the United
States that proudly serve more than 42 million customers every
week.
Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram) and
@tacobell (Periscope)
Subscribe: YouTube.com/tacobell
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160201005415/en/
Taco Bell Corp.Ashley Sioson,
949-863-3915Ashley.Sioson@yum.comorEdelmanErin Farkaly,
415-202-3503Erin.Farkaly@Edelman.com
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