Wells Fargo to Pilot Digital “Control Tower” Experience to Help Simplify Customers’ Online Financial Lives
July 19 2017 - 12:33PM
Business Wire
Today Wells Fargo & Company (NYSE: WFC) announced a new
digital banking experience to help solve customers’ fragmented
financial lives. The new experience, “Control Tower,” will provide
customers a single view of their ‘digital financial footprint’ —
including places their Wells Fargo card or account information is
connected (such as recurring payments, third parties, mobile
wallets, devices, subscriptions, and so on) — and will enable
customers to control when and where their Wells Fargo account is
shared via an on/off function from one single, convenient, and
secure place. “Control Tower” will go in pilot with Wells Fargo
team members later this year and will launch for customers in
2018.
Wells Fargo President and Chief Executive Officer Tim Sloan made
the announcement on stage at Fortune’s Brainstorm TECH conference
in Aspen, Colorado.
“Customers currently have their payment information stored in
numerous places online,” said Sloan. “If you lose a card or want to
update a billing address, you’re expected to go on a journey of
self-discovery to remember all the different places your financial
information is stored, which can be time consuming and complex.
Wells Fargo is re-imagining the future of personal finance to
deliver an experience that is secure and convenient and provides
customers a central hub for better control, simplicity and
transparency.”
In addition to “Control Tower,” Wells Fargo has been introducing
other innovations to simplify and enhance the customer experience.
These enhancements include the launch of Zelle person-to-person
payments, data exchange agreements with several popular financial
management tools, an artificial intelligence-driven chatbot
experience pilot for Facebook messenger, digital wallets and more.
At the end of the first quarter, Wells Fargo was the first large
bank in the U.S. to offer card-free access at all Wells Fargo ATMs,
and since then more than a million card-free access codes have been
used for ATM transactions, including approximately $92 million of
ATM cash withdrawals.
The “Control Tower” experience will provide the latest in
digital simplicity. Some of this experience is already available to
customers, including the ability to digitally turn on and off a
debit card, and data-sharing capabilities for Xero-linked Wells
Fargo accounts. Intuit- and Finicity-linked accounts will have this
capability in the future.
“Our customers’ digital lives have become increasingly
fragmented and complex, and that complexity will only continue,”
said Brett Pitts, head of Digital for Wells Fargo Virtual Channels.
“By integrating a comprehensive view of customers’ Wells Fargo
personal finance information and access points into one experience,
this new experience streamlines customers’ digital footprint and
enables them to manage their personal finances with ease from one
single and secure place.”
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified,
community-based financial services company with $1.9 trillion in
assets. Wells Fargo’s vision is to satisfy our customers’ financial
needs and help them succeed financially. Founded in 1852 and
headquartered in San Francisco, Wells Fargo provides banking,
insurance, investments, mortgage, and consumer and commercial
finance through more than 8,500 locations, 13,000 ATMs, the
internet (wellsfargo.com) and mobile banking, and has offices in 42
countries and territories to support customers who conduct business
in the global economy. With approximately 271,000 team members,
Wells Fargo serves one in three households in the United States.
Wells Fargo & Company was ranked No. 25 on Fortune’s 2017
rankings of America’s largest corporations. News, insights and
perspectives from Wells Fargo are also available at Wells Fargo
Stories.
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version on businesswire.com: http://www.businesswire.com/news/home/20170719006042/en/
Media RelationsShelley Miller,
704-715-2471shelley.miller@wellsfargo.comorInvestor
RelationsJim Rowe, 415-396-8216Jim.Rowe@wellsfargo.com
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