20 Percent of the Fast Company’s World’s Most Innovative Companies 2022 List Tap UserTesting to Drive Innovation Across the Organization
May 03 2022 - 9:00AM
Business Wire
Canva, Farfetch and others rely on the
UserTesting Human Insight Platform to create customer experiences
that drive real results
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced that 20 percent of companies on Fast Company’s
annual ranking of The World’s Most Innovative Companies of 2022
turned to the UserTesting® Human Insight Platform to help drive
meaningful impact for their customers and employees. Since its
launch in 2008, Fast Company has been recognizing companies that
transform markets and shape society, across industries from around
the globe.
UserTesting customers on Fast Company’s 2022 World’s Most
Innovative Companies list, include Canva, Farfetch, Food52, Grove
Collaborative, and others. These companies trust the UserTesting
Human Insight Platform to uncover insights about their customers to
help drive the innovation that makes them stand apart. Gaining
rich, video-based insights into customers enables these companies
to develop a new level of customer intuition and understanding that
empowers them to create the products, brands, and services that
keep customers satisfied and returning.
“At the center of innovation is the customer. Innovative
companies are good at truly understanding problems and needs that
exist in the market and articulating their solution in ways that
resonate. The organizations selected by Fast Company this year are
inspiring and pushing the envelope of innovation in our fast
changing world,” said Michelle Huff, Chief Marketing Officer at
UserTesting. "The UserTesting Human Insight Platform helps
companies directly connect with existing and future customers at
the speed and scale required of business today so that they can
understand what’s driving decisions, test to see what resonates,
and iterate quickly to adapt as markets and customer behaviors
change. We’re proud to partner with the UserTesting customers that
made this year’s list.”
Consumer empathy is having a greater impact on business than
ever before. According to a recent Fortune report sponsored by
UserTesting, CEOs prioritize getting a granular look at customer
needs, expectations, and feelings. The survey found that 79% of
CEOs indicated that doing so has a substantial or major impact on
financial performance.
As a video-first experience testing platform, UserTesting
enables these organizations to see and hear the experiences of real
people as they engage with products, designs, apps, prototypes, and
brands. The UserTesting Human Insight Platform helps organizations
of all sizes get access to diverse customer perspectives. The
platform generates video-based Customer Experience Narratives that
give companies a vivid, first-person understanding of any
experience, whether physical or virtual, so that they can build for
customer needs today, and tomorrow.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,300
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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UserTesting, Inc. Chris Halcon 415-699-0553
chalcon@usertesting.com
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