PONTE VEDRA BEACH, Fla. and
SAN FRANCISCO, Jan. 5, 2017 /PRNewswire/ -- Following a
successful live streaming collaboration during the 2016 FedExCup
Playoffs, the PGA TOUR has announced that Twitter will be the
exclusive global platform to distribute, on a free basis, more than
70 hours of live competition coverage across 31 tournaments through
the remainder of the 2016-17 Season.
Twitter will begin live streaming at the CareerBuilder Challenge
on January 19 and conclude at the
season-ending TOUR Championship. Coverage typically will
include the first 60 to 90 minutes from the early Thursday and
Friday morning hours of PGA TOUR LIVE's Over-The-Top (OTT)
subscription window, on a global basis. This coverage will
include pre-game analysis, interviews, range coverage, and live
competition from the first two holes of each day's PGA TOUR LIVE
Marquee Groups.
The live streams will be available globally to Twitter's
logged-in and logged-out audience on Twitter and connected devices
and can be found at PGATourLive.twitter.com and on
@PGATour. The partnership also includes opportunities for
advertisers, including packages with television style mid-roll
spots, combined with original clips produced by the PGA TOUR,
available for sponsorship and promotion on Twitter.
The partnership also includes an extension of the PGA TOUR and
Twitter's Amplify program, with PGA TOUR increasing its highlight
videos and regular content creation across Twitter and
Periscope.
"Twitter and the PGA TOUR have been working together on Twitter
Amplify for many years now, and the program has been a tremendous
success for both companies," said Rick
Anderson, Chief Media Officer of the PGA
TOUR. "Streaming PGA TOUR LIVE programming to Twitter's global
audience, as well as the millions of users who follow @PGATOUR and
hundreds of PGA TOUR player accounts, will provide new and
innovative ways for sports fans to engage with our premium OTT
offering."
"The PGA TOUR continues to transform the experience for fans on
Twitter, a place where golf conversation is happening live in real
time every day," said Anthony Noto,
COO at Twitter. "Our collaboration with the PGA TOUR will provide
fans all over the world access to watch live streaming PGA TOUR
events on Twitter while following the conversation all on one
screen."
The PGA TOUR teamed with Twitter to offer portions of PGA TOUR
LIVE's premium window during the opening rounds of the first two
events of the 2016 FedExCup Playoffs.
About Twitter, Inc.
Twitter, Inc. (NYSE: TWTR) is what's happening in the world
right now. From breaking news and entertainment to sports and
politics, from big events to everyday interests. If it's happening
anywhere, it's happening first on Twitter. Twitter is where the
full story unfolds with all the live commentary and where live
events come to life unlike anywhere else. Twitter is available in
more than 40 languages around the world. The service can be
accessed at Twitter.com, on a variety of mobile devices and via
SMS. For more information, visit about.twitter.com or follow
@twitter.
About PGA TOUR LIVE
PGA TOUR LIVE is the PGA TOUR's first-ever Over-The-Top
subscription service that was unveiled on July 30, 2015. Fans can download from the App
Store or Google Play. PGA TOUR LIVE is priced at $5.99 per month or $39.99 for the entire year and is available on
iPhone, iPad, Apple TV, Android smartphones and tablets or any
computer via PGATOURLIVE.com.
In addition to its exclusive live coverage of the TOUR's biggest
stars at more than 30 tournaments during the 2016-17 TOUR season,
including the entire FedExCup Playoffs, PGA TOUR LIVE features
integrated statistics, round replays, simulcasts of CBS weekend
coverage, and access to PGA TOUR video archives. PGA TOUR LIVE was
developed in partnership with BAMTech, MLBAM's technology
arm.
Visit pgatourlive.com for a full schedule.
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SOURCE Twitter, Inc.