Widen and Shutterstock Launch Integration to Streamline Content Workflows
March 02 2021 - 7:00AM
Widen, a maker of digital asset management (DAM) and product
information management (PIM) software, and Shutterstock, Inc.
(NYSE: SSTK), a leading global creative platform offering
full-service solutions, high-quality content, and tools for brands,
businesses, and media companies, today launched an integration that
automatically syncs assets between their platforms. Content
professionals can now curate assets in Shutterstock and sync them
to the Widen Collective with metadata, licensing information, and
usage rights included.
The Widen-Shutterstock integration offers a solution for
marketing teams that struggle to share brand-approved images with
collaborators. Typically, marketers browse and download content
online and then upload it to a DAM platform. This time-consuming
process must be repeated as files are updated with new keywords and
usage rights. Errors can result in redundant licensing expenses,
driving collaborators to use images from other databases instead of
approved assets in their DAM system.
Widen and Shutterstock have joined forces to solve these
problems for shared customers. Through the integration, users can
curate on-brand images in Shutterstock and transfer them to the
Widen Collective automatically. When Widen users want to purchase a
curated image, they simply paste a grab-and-go URL into their
browser to obtain the license from Shutterstock. The integration
maps and embeds license information into each asset, including the
subscription ID, usage terms, and custom information entered upon
purchase.
This enhanced workflow delivers significant benefits to Widen
and Shutterstock’s shared customers, including the ability to:
- Decentralize content
workflows. Enable content creators and users to access
brand-approved imagery, from any work location and web device, on a
self-service basis.
- Reduce content costs.
Reduce image storage costs and licensing expenses by preventing
duplication and ensuring that purchased assets are used.
- Increase agility and speed to
market. Eliminate the manual steps and bottlenecks that
prevent teams from seizing opportunities or launching campaigns and
products on time.
“Together, Shutterstock and Widen provide an elegant solution to
the widespread content challenges marketers face today,” said Alex
Reynolds, VP of Platform Solutions at Shutterstock. “We’re thrilled
to partner with a leading DAM provider that can help our shared
customers improve their workflows, manage costs, and deploy
high-quality imagery from Shutterstock.”
“After we discovered how many clients were using the Widen
Collective and Shutterstock in tandem, this integration became a
no-brainer,” said Jamie Liechty, Partner Manager at Widen. “More
than 30 of our shared enterprise clients are already interested in
using this integration because the value is so clear. Shutterstock
is an excellent resource and partner for the Widen community.”
To learn more about this integration, visit
www.widen.com/integrations.
About
Shutterstock, Inc.Shutterstock, Inc. (NYSE: SSTK), is
a leading global creative platform offering full-service solutions,
high-quality content, and tools for brands, businesses and media
companies. Directly and through its group subsidiaries,
Shutterstock's comprehensive collection includes high-quality
licensed
photographs, vectors, illustrations, videos and music.
Working with its growing community of over 1.6 million
contributors, Shutterstock adds hundreds of thousands of images
each week, and currently has more than 360 million images and more
than 21 million video clips available.
Headquartered in New York
City, Shutterstock has offices around the world and customers in
more than 150 countries. The Company also owns Bigstock, a
value-oriented stock media offering; Shutterstock Studios, an
end-to-end custom creative shop; Offset, a high-end image
collection; PremiumBeat, a curated royalty-free
music library; and Shutterstock Editorial, a premier source
of editorial images and videos for the world's
media.
For more information,
please visit www.shutterstock.com and follow Shutterstock
on Twitter and on Facebook.
About
WidenEstablished in 1948, Widen helps brands deliver
content with confidence. Their cloud-based DAM and PIM software,
the Widen Collective®, empowers marketers to bring content
together, send it anywhere, and automate in-between. Widen is
headquartered in Madison, Wisconsin, USA and London, UK.
For more information,
visit www.widen.com and read our blog, and follow us on
LinkedIn.
Contact:Jake AtheyVP Marketing and Customer
Experience608-443-5472jathey@widen.com
Contact:Aimée
LeabonSenior Director,
Communications917-563-4991press@shutterstock.com
Shutterstock (NYSE:SSTK)
Historical Stock Chart
From Mar 2024 to Apr 2024
Shutterstock (NYSE:SSTK)
Historical Stock Chart
From Apr 2023 to Apr 2024