Rubicon Project Opens Up its Guaranteed Private Marketplaces to Third-Party DSPs
March 06 2018 - 9:00AM
Rubicon Project (NYSE:RUBI), the Global Exchange for Advertising,
today announced it has opened up its exchange to DSPs for
programmatic buying in guaranteed private marketplaces. Google’s
DoubleClick Bid Manager is the first DSP to integrate with Rubicon
Project’s exchange for programmatic guaranteed buying. Rubicon
Project is the only third party exchange to currently offer
programmatic guaranteed buying for all deal types within the
DoubleClick Bid Manager Marketplace Interface.
Rubicon Project’s exchange offers a forum for high quality
buyers around the world to transact in private marketplaces with
guaranteed inventory and committed volumes. Rubicon Project is
providing integrated partners with detailed signals in the bid
stream for guaranteed buying in private marketplaces, ensuring that
the hundreds of thousands of buyers utilizing DSPs, like
DoubleClick Bid Manager, are provided a highly predictable and
repeatable process to be best positioned to win the auction.
Paul Cocks, EMEA Head of Product for Inventory &
Programmatic Direct at Google commented, “We are constantly looking
to identify the most efficient and effective ways to use the power
of real-time and data-driven decisions and we are excited to now
combine this with access to reserved publisher inventory with
Programmatic Guaranteed. As we bring Programmatic Guaranteed to
market we look forward to working with many partners who play an
important role in facilitating and expanding opportunities for
advertisers and publishers to connect and transact in one simple
platform.”
“Programmatic guaranteed buying in private marketplaces
represents a massive opportunity in our industry, providing DSPs
the ability to access premium inventory that is guaranteed by
publishers and supplying them with the detailed signals that
dictate precisely how they need to behave in the PMP to win,” said
Tom Kershaw, Chief Technology Officer at Rubicon Project. “Today,
most DSPs are still merely exploring the world of guaranteed buys,
which is why we are proud to be the only third-party exchange
currently offering programmatic guaranteed buying for all deal
types in the DoubleClick Bid Manager Marketplace Interface as a
result of DoubleClick’s integration into our exchange.”
Rubicon Project is currently in the process of signing up other
major DSPs for guaranteed private marketplace integrations in the
near future. Rubicon Project continues to actively invest and
innovate in private marketplaces as the company strives to deliver
more control, clarity, precision and friction-free solutions to
clients around the world.
About Rubicon Project
Founded in 2007, Rubicon Project is one of the world’s largest
advertising exchanges. The company helps websites and apps thrive
by giving them tools and expertise to sell ads easily and safely.
In addition, the world's leading agencies and brands rely on
Rubicon Project’s technology to execute billions of advertising
transactions each month. Rubicon Project is an independent,
publicly traded company (NYSE:RUBI) headquartered in Los Angeles,
California.
Contact
For Rubicon ProjectEric
Bonach310-207-0272press@rubiconproject.com
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