RRD Introduces a Retail Insights Solution that Transforms Data into Results
February 12 2020 - 9:00AM
Business Wire
In-Store Insights maximizes the business
potential of a store through a holistic set of services that
combine strategy, execution, data science and research
R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading
global provider of multichannel solutions for marketing and
business communications, today launched In-Store Insights, an
end-to-end consultative solution that enables retailers to make
faster, smarter decisions that improve their store performance. The
new solution blends RRD’s deep expertise in shopper experience
research, data analytics, in-store strategy and retail
activations.
Retailers are constantly looking for ways to stay relevant and
profitable within their physical stores, which still account for
about 90% of all North American retail sales. When done right,
in-store promotional tactics — like eye-catching digital and
printed signage, rotating end-caps and experiential design — can
effectively capture shoppers’ attention and wallets. However, lack
of meaningful, accurate data makes it challenging for retailers to
understand where, when and how to focus in-store marketing
efforts.
“How can I increase gift card sales? Should I invest in
drive-through signage? Are 3D displays effective?” To address these
types of physical considerations, In-Store Insights offers two
separate, but complementary services that help retailers maximize
the potential of a physical store, from initial insights and
strategy through implementation and refinement:
- The Current State Assessment provides foundational
insights about shoppers, products, markets and signage. It is a
customized study that analyzes retailers’ current in-store
performance and a shopper’s experience, and provides strategic
recommendations on key areas to improve with an actionable,
data-driven roadmap.
- The Store Optimization Testing uses in-store assessment
data to reimagine and measure the effectiveness of future
initiatives. It includes innovative design of future strategies and
tactics, and a formal, analytically-based plan detailing how to
execute and measure their impact on in-store sales.
In-Store Insights was developed based on proven methodologies
that deliver a systematic, scalable and measurable approach that
can be customized to the business needs of every retailer.
“The best retailers are constantly pushing to make their
in-store marketing efforts more effective by understanding what’s
working — and what’s not — using credible and actionable data,”
said Toni Thompson, President, RRD Retail Solutions. “In-Store
Insights unifies RRD’s numerous retail capabilities into an
optimized offering that takes the guesswork out of merchandising,
promotions, physical displays or technologies and gives retailers
the confidence of knowing how, when and where they are reaching
their customers.”
To learn more about RRD’s In-Store Insights solution, visit
rrd.com/ISI.
About RRD
RRD is a leading global provider of multichannel business
communications services and marketing solutions. With more than
50,000 clients and 39,500 employees across 34 countries, RRD offers
the industry’s most comprehensive offering of solutions designed to
help companies—from Main Street to Wall Street—optimize customer
engagement and streamline business operations across the complete
customer journey. RRD offers a comprehensive portfolio of
capabilities, experience and scale that enables organizations
around the world to create, manage, deliver, and optimize their
marketing and business communications strategies. For more
information, visit the Company's web site at www.rrd.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200212005044/en/
Media Contact Meagan Meldrim Finn Partners (for RRD)
312-329-3906 meagan.meldrim@finnpartners.com
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