Rite Aid Becomes First Drugstore Retailer to Offer Kokie Cosmetics
November 12 2018 - 9:30AM
Business Wire
More than 200 cruelty-free items bring
affordable beauty trends to 2,300 stores and RiteAid.com
Rite Aid customers can now find a selection of more than 200
prestige quality, cruelty-free beauty items from Kokie Cosmetics at
more than 2,300 Rite Aid stores and at RiteAid.com. A full-line
Indie cosmetic brand, Kokie Cosmetics offer the latest beauty
trends at an affordable price point through beautifully packaged
items such as makeup, nail polish and lashes.
“We are pleased to be bringing an even higher level of
excitement and affordability to our beauty aisles by becoming the
first drugstore retailer to offer Kokie Cosmetics,” said Rite Aid
Senior Vice President of Category Management William Renz. “This
new offering comes at a time when shoppers are searching for
on-trend, quality items with a non-intimidating price point. We’re
excited to be providing our Rite Aid customers with a broad
selection of Kokie items that are not available anywhere else in
the drugstore space.”
“Kokie Cosmetics is proud to introduce a new and innovative
indie beauty brand to the drugstore market by partnering with Rite
Aid,” said Kokie Cosmetics President Chris Chon. “Our savvy,
millennial consumer base is familiar with our brand through our
strong and growing social media presence. Our products have been
meticulously formulated and combine the latest trends along with
strong, core staples. We are elated our U.S. customers will now be
able to shop our products locally at Rite Aid.”
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading
drugstore chains with fiscal 2018 annual revenues of $21.5 billion.
Information about Rite Aid, including corporate background and
press releases, is available through the company's website at
www.riteaid.com.
Founded in 2015, the Kokie Cosmetics team boasts over 20 years
of experience in the beauty industry that stands behind quality,
transparency, friendly customer service and building a beauty brand
that is inclusive. The company is based in Beltsville, Md.
Additional information can be found at www.kokiecosmetics.com.
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Rite AidPete Strella, 717-975-5718pstrella@riteaid.com
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