Tampax PURE - The Organic Tampon You've Been Waiting For
May 21 2019 - 8:00AM
Business Wire
No Compromise – PURE offers people the
ingredients they want with the trusted protection they expect from
Tampax and Always
Afraid that natural products will disappoint? Not anymore.
Tampax and Always, the leading period care brands from Procter
& Gamble, introduce Tampax PURE, their new organic tampon
option, and Always PURE pads – both free of dyes, fragrances, and
chlorine bleaching that require no compromise on ingredients or
protection. Tampax PURE tampons have a 100% organic cotton core and
deliver the protection expected from Tampax every time. New Always
PURE pads are made with a cotton top layer from sustainably sourced
cotton.
“I have always been a Tampax user, and period protection is the
focus of my Research & Development career. I’ve tried lots of
tampons, researched them, talked about them, designed them – I’ve
done it all. In speaking with thousands of tampon users in the last
several years, it was clear that there was still a big unmet need
in the natural menstrual category – an option that worked well,”
said Amy Krajewski, Section Head Global Tampax Research &
Development. “Many people using current options are settling, and
don’t even realize it because they go on autopilot with so many
other decisions to make every day. When we set out to create Tampax
PURE, we took our time to develop a tampon that is not only made
with a 100% organic cotton core, but that also provides Tampax
protection. Users can feel good about the ingredients, and trust
that our product works.”
No one should have to settle when it comes to period protection,
and one more decision on top of the 35,0001 you make every day is
one too many to think about. PURE was created to make sure people
have the choices they want when it comes to period protection –
from the brands people have relied on for decades.
- Tampax PURE is the brand’s first 100%
organic cotton core tampon – all cotton is responsibly sourced from
within the U.S. and free of dyes, fragrances and chlorine
bleaching.
- The Tampax PURE applicator is composed
of a 90% plant-based material.
- Tampax PURE has all of the comfort and
trusted protection of Tampax, designed with a width-wise expansion
tampon core and a LeakGuard BraidTM for built-in backup protection
for up to 100% leak free periods.
- Always PURE pads are made with an
organic cotton top sheet and an absorbent wood cellulose and gel
core.
- Always PURE pads are free of chlorine
bleaching, dyes and fragrances.
In addition to simple ingredients and protection, every purchase
will make a difference in people’s lives. The PURE truth – no teen
should have to miss school because they don’t have access to period
products, and no adult should have to go without. For every
specially marked Tampax PURE or Always PURE pack purchased, we will
donate one pad or tampon2 to those in need, continuing our 35-year
mission to end period poverty by partnering with Feeding America®
and other organizations across the U.S. to get period products to
those who need them.
Tampax and Always PURE are available nationally at most
retailers in store and online in May 2019. For more details, visit
tampax.com/en-us/explore-connect/pure-collection.
About Tampax
Procter & Gamble’s leading feminine protection brand,
Tampax, provides a trusted brand experience to help protect and
give people power over their periods. With more than 80 years of
period protection expertise, Tampax meets a variety of needs. The
Tampax product lineup includes Tampax Cup, Tampax Pearl Active,
Tampax Pearl, Tampax Radiant, Tampax Pocket Radiant and Tampax
Pocket Pearl which offer full-size protection in a pocket-sized
applicator for on-the-go confidence. Leak-free periods are possible
with Tampax Pearl’s LeakGuard™ protection.
About Always
Always®, the world's leader in feminine protection, offers a
wide range of feminine pads, wipes and liners designed to fit
different body types, period flows and preferences. For over 35
years, Always has been empowering millions of girls globally
through puberty and confidence education, and the provision of
products to girls in need. More recently, the Always #LikeAGirl
campaign has furthered these efforts by helping tackle key societal
barriers to girls’ confidence. Together, Always believes we can
create a world where puberty is a moment that propels girls forward
into confident womanhood. Please visit www.always.com for
more information.
In 2016, Always was proud to announce that all feminine care
owned production sites have achieved zero manufacturing waste to
landfill. Please
visit https://us.pg.com/environmental-sustainability/ for
more information.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
1 Psychology Today2 For every Tampax PURE or Always PURE pack
purchased, we will donate one pad or tampon to those in need from
02/08/2019 to 09/01/2020. No limit to the donation.
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version on businesswire.com: https://www.businesswire.com/news/home/20190521005496/en/
Casey BroganT: 1.443.926.1047casey.brogan@mslgroup.comBilgehan
UyarEroluyarerol.b@pg.com
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