NEW YORK, Sept. 27, 2016 /PRNewswire/ -- OnDeck®
(NYSE: ONDK), the leader in online lending for small business,
announced today the launch of an expanded national marketing
campaign featuring real estate entrepreneur and Shark Tank judge
Barbara Corcoran. Beginning this month, Ms. Corcoran will be
featured in television and radio commercials and customer
communications emphasizing OnDeck's unique ability to provide small
businesses across the United
States access to much-needed financing. She will also serve
as a contributing editor to the OnDeck blog, offering advice to
OnDeck's customers and small business readers.
To view one of the new national television commercials featuring
Barbara Corcoran for OnDeck, click here.
Ms. Corcoran started her career as an entrepreneur when, at the
age of 22, she decided she wanted to be her own boss, borrowed
$1,000 and launched a real-estate
company in New York City. She
would later sell The Corcoran Group for $66
million. The relentlessly energetic Ms. Corcoran
subsequently launched a second career helping promising
entrepreneurs realize their dreams on ABC's Shark Tank, investing
her own money in dozens of small businesses to date.
The expanded relationship with OnDeck builds off of the success
of the online lender's Barbara Corcoran Seal of Approval
Contest, held for the first time last year. Three winners selected
from nearly 600 submissions received personalized coaching from
Barbara in OnDeck's New York
offices to formulate a game plan for their businesses, with each
small business receiving a $10,000
prize from OnDeck to kick start their vision into motion. The
second Barbara Corcoran Seal of Approval Contest is expected
to open for entries next month.
"All small business owners have grit and perseverance. That's a
given. What they sometimes lack is access to capital. That's where
OnDeck becomes so valuable. OnDeck has the services and solutions
that entrepreneurs need to meet daily challenges and grow their
business," said Ms. Corcoran. "I'm delighted to communicate the
good news to small businesses that, thanks to OnDeck, financing
their dreams is easier and faster than ever."
The launch of the Barbara Corcoran marketing campaign follows a
busy summer for OnDeck, which unveiled a new brand identity with
the enhanced www.ondeck.com, featuring a deep focus on personalized
customer service for small businesses seeking financing. According
to Andrea Gellert, chief marketing
officer of OnDeck, the decision to collaborate with Ms. Corcoran
was driven by her passionate interest in and respect for what it
takes to be a successful small business owner.
"Lack of financing should never be a barrier for determined,
responsible small business owners seeking to achieve their American
Dream," said Gellert. "Through our campaign with Barbara Corcoran,
we hope to further spread awareness about how OnDeck's leading
solutions and exceptional service are helping to fuel the growth of
our nation's entrepreneurs."
The U.S. Small Business Administration estimates that 28 million
small businesses in America account for 54 percent of all U.S.
sales. Furthermore, they provide 55 percent of all jobs and have
created 66 percent of all net new jobs since the 1970s. Yet small
business owners seeking capital have been vastly underserved by
traditional lenders.
A recent study by economic consulting firm Analysis Group and
commissioned by OnDeck, measured the impact of the first
$3 billion lent by OnDeck to small
businesses and found that these loans have powered $11 billion in business activity and created
74,000 jobs nationwide. Since then, OnDeck's innovative data-driven
model has substantially increased the flow of capital to Main
Street year-over-year, expanding growth opportunities for thousands
of small businesses. To date, OnDeck has delivered over
$5 billion in small business loans
across approximately 700 industries in all 50 U.S. states.
About OnDeck
OnDeck (NYSE: ONDK) is the leader in online small business lending.
Since 2007, the company has powered Main Street's growth through
advanced lending technology and a constant dedication to customer
service. OnDeck's proprietary credit scoring system –
the OnDeck Score® – leverages advanced analytics,
enabling OnDeck to make real-time lending decisions and deliver
capital to small businesses in as little as 24 hours. OnDeck offers
business owners a complete financing solution, including the online
lending industry's widest range of term loans and lines of credit.
To date, the company has deployed over $5 billion to more
than 50,000 customers in 700 different industries across the
United States, Canada and Australia. OnDeck has an
A+ rating with the Better Business Bureau and operates the
educational small business financing website BusinessLoans.com. For
more information, please visit www.ondeck.com.
Note: Barbara Corcoran is being compensated for this
endorsement.
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SOURCE OnDeck