NEW YORK, Jan. 15, 2021 /PRNewswire/ -- Marina Maher
Communications (MMC) today announced the appointment of four senior
leaders as the agency continues to grow within the rapidly-evolving
communications and marketing landscape.
- Amy Inzanti has been
elevated to Chief Strategy Officer, a role in which she will ensure
client programs across the Corporate, Consumer and Healthcare
practices are grounded in rich, data-driven human and cultural
insights and deliver measurable ROI.
- James Ferber has been
promoted to Executive Creative Director and is joined by
award-winning creative, Brit
Till, as Group Creative Director, Content Innovation.
Together, this dynamic duo will lead the development of
breakthrough campaigns through an earned-first lens, designed to
win hearts and minds and get the world talking.
- Additionally, Ivette Sanz
Osso is joining MMC as Managing Director, Business
Strategist, a role in which she will orchestrate new ways of
working and develop processes, capabilities and best practices to
deliver value and better serve clients.
This powerhouse group of experts brings highly coveted expertise
to MMC and its practices. With unmatched experience, each brings a
unique skillset and mindset that will aid MMC in its ongoing
purpose: Leverage the power of influence, move at the speed of
culture, and consistently deliver business results for clients in a
digital-first world.
- New Chief Strategy Officer, Amy
Inzanti, brings two decades of experience to the role.
Previously Executive Director, Business Strategy & Analytics at
MMC, Inzanti established this important function and integrated it
across the entire agency. A "40 Under 40" executive (PRWeek) and
HBA Luminary Award winner, Inzanti has contributed to many
award-winning campaigns and has partnered with key clients.
Previously, Inzanti held senior strategy roles at Cohn & Wolfe,
Ogilvy, and Porter Novelli.
- Newly promoted Executive Creative Director, James Ferber, is truly one-of-a-kind in his
field. A trained neuroscientist, Ferber has a passion for
uncovering unique human insights and crafting persuasive
communications to influence consumer behavior and drive business
impact. Ferber's impressive experience spans the entire MMC
portfolio. James' work has generated nearly 60 creative awards
including SABREs, MM&M, IPA Best of Health, PM360, and
more.
- Ferber also welcomes Brit
Till to the creative team. Till has almost two decades
of experience working in integrated and agile models across
digital, traditional and client service disciplines. He has led the
success of several multi-billion-dollar healthcare and pharma
campaigns that have changed both consumer behaviors and beliefs.
His work on a mental health campaign was so impactful, it was put
in front of Congress. Till's work has been recognized by a number
of awards, including Clio Health, AdAge Modern Healthcare Impact,
MM&M, Mannys and IPA Best of Health.
In a role new to the agency, Ivette
Sanz Osso will serve as Managing Director, Business
Strategist. Sanz Osso joins MMC
after a rich history at DeVries where she served Fortune 500
clients in a global capacity, helping drive brand reputation and
sales growth while also transforming agency team culture at
multiple offices around the world. An expert in cultivating
strategic roadmaps for global brands, Sanz
Osso has built integrated toolkits and shaped the framework
of communications for brands during critical points in time. She
has received multiple industry recognitions for her work including
the PRSA Silver Anvil Award and Big Apple Award.
As the world welcomes in a hopeful 2021, so does MMC with its
newest leaders predicting big trends for the new year. Read below
to learn more.
According to Inzanti, "2021 is all
about breaking down barriers by actively listening to people and
culture and then taking these data points and crucial intel to
craft the best and most impactful ways to move forward."
Ferber says, "This year will be
entirely unpredictable. Brands will show up in places we never
dared imagine, both online and off. With almost anyone able to
create truly compelling content, it'll be a lot less about what
brands say, and a lot more about what they do — the actions,
alliances and experiences that express their positioning."
Till predicts that "having an
always-on transformation strategy will continue, and so will the
need to adopt a nimbler approach to create culturally relevant
brand experiences. Brand storytelling will give way to braver brand
activism, as our times demand taking a stand, engaging with
consumers in a more real way, and having a clearly stated POV."
According to Sanz Osso, "Anything is possible in 2021. We'll
move beyond using data and insights to inform business decisions to
include a more human touch… listening deeply for the unspoken word
and watching for signs of what clients and business partners need –
and what they don't even know they want yet."
About Marina Maher Communications (MMC)
Marina Maher
Communications is an integrated marketing and communications
agency, encompassing MMC and RXMOSAIC. The firm was built by
strategic innovators who leverage the power of influence to grow
and protect brands. We are a collaborative group of creatives with
a bias toward action and a passion for client service that fuels us
forward. Our data and tech stack unlock deep audience understanding
and is combined with our unique ability to leverage culture,
thereby creating powerful communications solutions that drive
business results. Digitally driven, we are ahead of the curve in
defining the next generation of communications, making MMC one of
the most recognized and sought-after communications agencies across
consumer, corporate and healthcare.
To learn more, please visit: https://hellommc.com. MMC is a part
of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top global
public relations agencies worldwide and specialist agencies in
areas including public affairs, marketing to women, global health
strategy and corporate social responsibility. It encompasses more
than 6,300 public relations professionals in more than 370 offices
worldwide who provide their expertise to companies, government
agencies, NGOs and nonprofits across a wide range of industries.
Omnicom Public Relations Group delivers for clients through a
relentless focus on talent, continuous pursuit of innovation and a
culture steeped in collaboration. Omnicom Public Relations Group is
part of the DAS Group of Companies, a division of Omnicom Group
Inc. (NYSE: OMC) that includes more than 200 companies in a
wide range of marketing disciplines including advertising, public
relations, healthcare, customer relationship management, events,
promotional marketing, branding and research.
Media Contact:
Ashley Makuh
amakuh@hellommc.com
212-485-1678
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SOURCE Marina Maher Communications