NEW YORK, Sept. 8, 2020 /PRNewswire/ -- Mayo Clinic
continues to position itself as a beacon of hope for patients,
today unveiling its latest extension to the You Know Where to Go
campaign in partnership with actress and activist Viola Davis.
Taking a bolder, more reassuring tone than in previous work,
"The Power of Answers" is stunningly mesmerizing, aiming to
visualize the impact of certainty on a mind consumed by the
unknown.
Grounded in research, innovation, and teamwork, Mayo Clinic is a
true leader in the medical field specializing in an integrated care
model leading to an accurate diagnosis for patients.
With a relationship spanning three years, TBWAChiatDay New York
continues to champion its Disruption® DNA, working alongside Mayo
Clinic to challenge the medical category conventions of
advertising. The result: a scientifically informed artistic
interpretation of the power of an answer in a patient's mind.
Leaning into Mayo Clinic's innovative and tech-forward mission,
TBWAChiatDay NY and production company Psyop developed the images
seen in the film taking inspiration from imaging tractography
software (Trackvis), MRI data and 3D modeling.
Sherri Gilligan, Chief Marketing
Officer at Mayo Clinic notes, "While Mayo
Clinic can't promise each patient a cure, we can uncover
answers that spark hope and optimism for those who have seen so
little. This campaign holds an incredibly powerful brand message
that speaks to who we are at our core: an organization on the
relentless pursuit of answers for our patients."
Walter Connelly, TBWAChiatDay NY
Executive Creative Director, adds "We wanted to fuse science and
art to show the journey of the unknown to the known. The
visualization of a beautiful collection of synapses firing was the
red thread throughout the work, tying everything together. It
illustrates the power of an answer, the power of Mayo Clinic."
"The Power of Answers" will run across digital, OOH and social
from September 8 to December 2020.
About Mayo Clinic
Mayo Clinic is not just another
healthcare institution. It is an icon in the world of medicine.
With a rich, 150+ year history, Mayo Clinic holds an ages-old
reputation for solving the most serious and complex medical
diagnosis. U.S. News and World Report consistently ranks Mayo
Clinic as the #1 hospital in America. But Mayo Clinic is so much
more than a number. Their unique team-based, cross-specialty
approach, world class physicians and relentless dedication to
patients have rightfully propelled the brand not only to a #1
ranking, but beyond - into a category all its own. There are 3 main
clinic locations - Rochester, MN,
Jacksonville, FL and Phoenix, AZ.
About TBWAChiatDay New York
Known as the Disruption®
Company, TBWAChiatDay NY is the New
York office of the TBWA global collective. Named to AdAge's
A-list in 2019 and 2020 and recognized as one of the World's Most
Innovative Companies by Fast Company, we help brands find strategic
and creative white space through the power of Disruption.
Clients include adidas, Bubly, Brooklyn Film Festival, Columbia Journalism
Review, Dial, Got2b, Hilton, Mayo Clinic, Mountain Dew, Nissan, One
Love Foundation, Snuggle, TD Bank, Thomson Reuters and
Travelers.
Follow us on Twitter, LinkedIn and Instagram. TBWA is part of
Omnicom Group (NYSE: OMC).
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SOURCE TBWAChiatDay New York