CHICAGO, Oct. 7, 2020 /PRNewswire/ -- Wake up and
smell the...cinnamon rolls! For nearly five decades,
McDonald's has been the leader in providing quick, delicious and
savory breakfast options to our customers. And today, we're sharing
some sweet news to give fans even more ways to experience the
breakfast they love at McDonald's with our new McCafé Bakery
lineup.
Beginning Wednesday, October 28,
customers can enjoy a new Apple Fritter, Blueberry Muffin or
Cinnamon Roll at breakfast time (or break time...or lunch time...or
coffee time...or me time, or...anytime, really). Each new menu item
will be available all day at participating restaurants
nationwide, because you never know when that sweet craving
will hit.
- Apple Fritter: A classic fritter made with cinnamon and
apples, this hand-held treat is fried to a golden brown and
drizzled with a sweet glaze icing. Are we saying you should dip
yours into your morning coffee? No way… Ok, fine, we definitely
are.
- Blueberry Muffin: Our new recipe is baked with real
blueberries and topped with a streusel crumb topping, making for a
crave worthy soft & fluffy muffin. Feeling "blue" all day never
tasted so good.
- Cinnamon Roll: Loaded with cinnamon layered between
buttery, flaky pastry dough that is drizzled with a delicious cream
cheese icing. Served warm, the aroma alone sparks a craving for the
next decadent bite…talk about a reason to roll out of bed.
These craveable options will be offered alongside our beloved
McCafé cookies and pies, marking the first addition of bakery items
to McDonald's core menu in over eight years.
"McDonald's has been famous for our savory breakfast menu for
almost fifty years," said Linda
VanGosen, Vice President, Brand and Menu Strategy,
McDonald's USA. "We're continuing
our breakfast innovation by adding tasty new sweet options with our
new McCafé Bakery lineup. We know our customers deserve a break now
more than ever, and are excited to give them another reason to
visit their favorite breakfast destination by offering delicious
flavors they crave, any time of the day."
Our breakfast story began with the now-legendary Egg McMuffin in
1971. Over the years, we've continued to evolve our breakfast menu
for our customers by introducing breakfast burritos in 1991,
McGriddles in 2003 and committing in 2015 to sourcing 100%
cage-free eggs by 2025. And now, we're continuing the legacy with
our addition of the Apple Fritter, Blueberry Muffin and Cinnamon
Roll.
Throughout this breakfast innovation, our food items have always
been complemented by the most important of beverages: coffee.
McCafé officially debuted in 2009 with our Premium Roast Coffee,
and we're proud to serve 100% sustainably sourced ground and whole
bean coffee at restaurants throughout the U.S. Additionally, as
coffee tastes have expanded, so have our options which now include
espresso beverages, café quality frappé beverages and bakery
items such as McCafé cookies, pies and our limited-time Donut
Sticks.**
We can't wait for customers to get a taste of our new McCafé
Bakery lineup, all available in restaurants via carry-out, at the
Drive Thru or through McDelivery.
*Includes ground and whole bean coffee sourced for all
McDonald's restaurants in the U.S. except Hawaii.
**Not currently available in U.S. restaurants
About McDonald's USA
McDonald's USA, LLC, serves a variety of menu options
made with quality ingredients to nearly 25 million customers every
day. Ninety-five percent of McDonald's 14,000 U.S. restaurants are
independently owned and operated by businessmen and women. For more
information, visit www.mcdonalds.com, or follow us on Twitter
@McDonalds and Facebook. www.facebook.com/mcdonalds.
About McCafé USA
McCafé coffees including lattes,
cappuccinos and mochas were added to the U.S. national menu in
2009, and quickly expanded to include blended ice frappés and
smoothies as well as limited-time seasonal offerings. Since 2017,
we've evolved the McCafé menu to offer delicious options more than
ever before, including espresso beverages
like Americanos, café quality frappé
beverages and bakery items such as our pies, cookies
and limited-time McCafé Donut Sticks. We've also
made McCafé more convenient and accessible, introducing McDelivery,
mobile order and pay and McCafé retail lines. In 2019, a renewed
commitment to McCafé features refreshed branding to celebrate ten
years of giving customers the cup of goodness they deserve. For
more information, visit www.mcdonalds.com, or follow us on Twitter
@McDonalds and Facebook www.facebook.com/McDonaldsUS/.
Contact:
Morgan
O'Marra
morgan.o'marra@us.mcd.com
708-683-7109
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SOURCE McDonald's USA