DALLAS, June 3, 2016 /PRNewswire/ -- Kimberly-Clark
Corporation was awarded two Effie Awards at the 48th
annual North American Effie Awards
last night in New York, including
a Silver Effie for the Kleenex brand in the Home Supplies and
Services category, and a Bronze Effie for Huggies in the Personal
Care category. In addition, the company's Cottonelle and Depend
brands were recognized at the event for Bronze Effies received
earlier this year in the Shopper Marketing competition.
"We are particularly proud of the Effie Awards as they are given
to recognize the commercial effectiveness of a program. So we are
grateful that these legendary brands are being acknowledged by the
industry for their outstanding work," said Tony Palmer, President of Global Brands and
Innovation for Kimberly-Clark. "These campaigns represent the real
power of the trust and emotional bond that brands can build with
their consumers."
The Effie Awards, which have honored marketing effectiveness
since 1968, have come to represent one of the highest honors in the
field of marketing and advertising. This year's North American
Effie Awards encompass 57
categories. Kimberly-Clark and its agency partners won North
American Effie Awards in the
following categories:
Home Supplies and Services:
- Silver Effie Award for Kleenex brand's "Someone Needs One"
commercial program, focused on proving that no matter how big or
small the moment, the act of giving a Kleenex Facial Tissue to
someone who needs one can equalize, connect and uplift us all.
Agency partners included Geometry Global; Ketchum; Mindshare;
VIMBY; VML; and VSA Partners.
Personal Care:
- Bronze Effie Award for Huggies "Prepare for the Second Hug"
commercial program, focused on emotionally connecting with moms to
prepare for the first time her baby leaves her arms and a Huggies
Little Snugglers Diaper is put on him – the second hug. Agency
partners included Edelman: Geometry Global; Mindshare; Ogilvy &
Mather; and OgilvyOne.
Kimberly-Clark and its agency partners were also nominated as
North American Effie Award finalists
in the following category:
Engaged Community:
- U by Kotex "Carmilla" commercial program. Agency partners
included Geometry Global; Organic, Inc.; and Shift2.
Earlier this year, Kimberly-Clark was awarded two Bronze Effies
at the Shopper Marketing Effie
Awards for the Cottonelle "Go Commando" program in the
Awareness/Trial category (with agency partners Geometry Global,
Ketchum, Mindshare, Trisect and VML), as well as the Depend brand
for its "Real Women of Depend" program in the Single Retailer
Program – Mass Merchants category (with agency partners Geometry
Global, Marina Maher Communications, Mindshare and Organic).
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its well-known global brands are
an indispensable part of life for people in more than 175
countries. Every day, nearly a quarter of the world's population
trust Kimberly-Clark's brands and the solutions they provide to
enhance their health, hygiene and well-being. With brands such as
Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark
holds the No. 1 or No. 2 share position in 80 countries. To keep up
with the latest news and to learn more about the company's 144-year
history of innovation, visit www.kimberly-clark.com or follow us on
Facebook or Twitter.
About The Effie Awards
The Effie Awards are known by advertisers and agencies globally
as the pre-eminent award in the industry, and recognize any and all
forms of marketing communication that contribute to a brand's
success. Since 1968, winning an Effie has become a global symbol of
achievement. Today, Effie celebrates effectiveness worldwide with
the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than
40 national Effie programs. For more details, visit
www.effie.org.
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SOURCE Kimberly-Clark Corporation