CHICAGO, Nov. 19, 2020 /PRNewswire/ -- Weber
Shandwick, one of the world's leading global marketing solutions
firms, has been selected to lead corporate and consumer
communications in the U.S. for Kerrygold, an international brand of
Ornua, the Irish dairy cooperative.
Kerrygold sells its dairy products, which include butter and
cheeses made with milk from grass-fed cows in Ireland, in U.S. supermarkets and specialty
food stores. Weber Shandwick will help Kerrygold enhance brand
awareness and maintain brand equity in the market through strategic
media storytelling and corporate communications counsel.
"We're very proud of Kerrygold's success in the U.S. To further
build and shape our brand presence, we wanted a partner with deep
appreciation and understanding of our heritage, including the way
we work hand-in-hand with farmers to produce the butter and cheeses
that consumers have grown to love. Weber Shandwick was that
partner," said Brian Cleere,
Marketing Director at Kerrygold. "Their deep credentials in brand
building, impressive history working with food commodity boards and
collaborative spirit will help us further strengthen the Kerrygold
brand across the United
States."
The new relationship marks the first time Kerrygold has
partnered with a communications agency for ongoing public relations
support in the U.S.
"The Kerrygold product line is beloved in the food community and
growing in popularity with a wider set of U.S. customers," said
Janet Helm, chief food and nutrition
strategist at Weber Shandwick. "We are thrilled to be working with
Kerrygold to tell its story to an expanding following of consumers
and food lovers in the U.S. We look forward to helping these and
new audiences get to know Kerrygold's products, dedicated and
passionate farmers and the proud Irish provenance of the
brand."
About Weber Shandwick
Weber Shandwick is a leading
global communications network that delivers
next-generation solutions to brands, businesses and
organizations in major markets around the world. Led by world-class
strategic and creative thinkers and activators, we have won some of
the most prestigious awards in the industry. Weber Shandwick was
named to Ad Age's Agency A-List in 2020
and Best Places to Work in 2019. Weber Shandwick was also
honored as PRovoke's Global Agency of the Decade in
2020 and PRWeek's Global Agency of the Year in
2015, 2016, 2017 and 2018. The firm earned 25 Lions at the 2019
Cannes Lions International Festival of Creativity. Data-led, with
earned ideas at the core, the agency deploys leading and emerging
technologies to inform strategy, develop critical insights and
heighten impact across sectors and specialty areas, including brand
and B2B marketing, healthcare marketing, change management,
employee engagement, corporate reputation, crisis management, data
and analytics, technology, public affairs, social impact and
financial communications. Weber Shandwick is part of the
Interpublic Group (NYSE: IPG). For more information,
visit http://www.webershandwick.com
About Kerrygold
Kerrygold was established in 1962 as a
premium brand, befitting the rich quality of grass-fed Irish milk.
Kerrygold initially launched as a single product brand and is now
regarded as Ireland's most
successful food brand, reaching €1 billion in annual retail sales
in 2019. Since its creation, Kerrygold has been synonymous with
quality, and today, Kerrygold has a special place in the hearts of
consumers all over the world.
Kerrygold dairy farmers are committed to the co-operative ideal;
working together to produce only the very best grass-fed dairy
products. Kerrygold cows graze freely on the fields of 14,000 small
family farms; each one using unique dairy farming traditions passed
down through generations of family. It is this grass-fed milk that
delivers the rich tasting, higher quality dairy products that
Kerrygold is famous for.
Today, consumers all over the world enjoy the unique taste of
Irish grass-fed dairy. Kerrygold is currently the number one butter
brand in Ireland, the number one
butter and cheddar brand in Germany and the number two butter brand in the
USA.
Contact: Jill Tannenbaum
Company: Weber
Shandwick
Phone: 212-546-7815
Email: jtannenbaum@webershandwick.com
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SOURCE Weber Shandwick