All-New Ford EcoSport Rockets into Marvel Studios’ ‘Guardians of the Galaxy Vol. 2’
April 11 2017 - 12:01AM
Business Wire
- Fun: All-new Ford EcoSport to appear in
Marvel Studios’ “Guardians of the Galaxy Vol. 2,” in theaters May
5; EcoSport and Groot will be seen together in a TV commercial
calling for customers to “Be the Guardian of Your Galaxy,” and in
an exclusive digital comic with a limited print run of 500 copies
highlighting the vehicle’s fun, capable and connected features
- Capable: Equipped with either the
award-winning, 1.0-liter three-cylinder turbocharged EcoBoost® or
2.0-liter four-cylinder, EcoSport provides customers the freedom
and versatility they need to set off on earthly adventures
- Connected: EcoSport’s connected
features make it easy to stay in touch with all forms of
intelligent life, with available SYNC® 3, floating 8-inch touch
screen and Wi-Fi hotspot
You don’t have to be Groot to go small and live big. Ford’s
all-new EcoSport – the fun, capable and connected compact SUV –
brings personality to the big screen as the official vehicle of
Marvel Studios’ “Guardians of the Galaxy Vol. 2.”
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170410005896/en/
Ford EcoSport, Groot, Star-Lord, Gamora,
Drax and Rocket will appear in a limited 500 print run comic book
that will also be published digitally online for a short period.
(Graphic: Business Wire)
“EcoSport is our smallest SUV, designed for active customers who
need a compact, connected vehicle that enables richer experiences
with family and friends,” said Chantel Lenard, executive director,
Ford U.S. marketing. “Teaming up with Marvel is a perfect way to
share how EcoSport turns every drive into a chance to live big,
enabling our Earth-bound customers to experience as many adventures
as ‘Guardians of the Galaxy’ offers.”
EcoSport joins Ford’s best-selling SUV lineup. Packed with
personality, customers can choose either the award-winning,
1.0-liter three-cylinder turbocharged EcoBoost® or 2.0-liter
four-cylinder engine. SYNC® 3, a floating 8-inch touch screen and
Wi-Fi hotspot are available, as well as SYNC Connect. The
technology gives FordPass® members remote access to their EcoSport
from their mobile device – including the ability to start, lock,
unlock and locate it from almost anywhere on Earth.
The personalization possibilities of EcoSport are brought to
life through interactive elements of Ford’s collaboration with
Marvel. In addition to 10 color choices, seven standard ambient
lighting options and four trim offerings, EcoSport will give fans a
new way to show off their inner Super Hero with a special Guardian
Builder tool featuring more than 200 visual character elements from
which to build and share their creations by visiting
Marvel.com/EcoSport.
Fans can continue the experience by entering the “Be the
Guardian of Your Galaxy” sweepstakes at www.marvel.com/ecosport.
Entrants get a chance to win a Ford EcoSport, a hometown screening
of the movie, one of 150 custom illustrations by a Marvel artist
depicting the fan as a galactic hero, and plenty of swag.
Ford EcoSport, Groot, Star-Lord, Gamora, Drax and Rocket will
also appear in a limited 500 print run comic book that will also be
published digitally online for a short period.
EcoSport goes on sale in early 2018. Catch Ford’s all-new
compact SUV in Marvel Studios’ “Guardians of the Galaxy Vol. 2,” in
theaters May 5.
About Marvel Studios’ “Guardians of the Galaxy Vol.
2”
Set to the all-new sonic backdrop of Awesome Mixtape #2, Marvel
Studios’ “Guardians of the Galaxy Vol. 2” continues the team’s
adventures as they traverse the outer reaches of the cosmos. The
Guardians must fight to keep their newfound family together as they
unravel the mystery of Peter Quill’s true parentage. Old foes
become new allies and fan-favorite characters from the classic
comics will come to our heroes’ aid as the Marvel Cinematic
Universe continues to expand.
“Guardians of the Galaxy Vol. 2” is written and directed by
James Gunn and stars Chris Pratt, Zoe Saldana, Dave Bautista,
featuring Vin Diesel as Baby Groot, Bradley Cooper as Rocket,
Michael Rooker, Karen Gillan, Pom Klementieff, Elizabeth Debicki,
Chris Sullivan, Sean Gunn, Tommy Flanagan, Laura Haddock, with
Sylvester Stallone, and Kurt Russell. Kevin Feige is producing, and
Louis D’Esposito, Victoria Alonso, Jonathan Schwartz, Nikolas Korda
and Stan Lee are the executive producers. Marvel Studios’
“Guardians of the Galaxy Vol. 2” blasts into theaters on May 5,
2017.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy-five years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information visit
marvel.com. © 2017 MARVEL.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 62
plants worldwide, the company’s core business includes designing,
manufacturing, marketing and servicing a full line of Ford cars,
trucks and SUVs, as well as Lincoln luxury vehicles. To expand its
business model, Ford is aggressively pursuing emerging
opportunities with investments in electrification, autonomy and
mobility. Ford provides financial services through Ford Motor
Credit Company. For more information regarding Ford and its
products and services, please visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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Ford Motor CompanyBecky Sanch, 313-594-4410bsanch@ford.com
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