Loyal 9 found a way for consumers to pack more
weekend and more boldness into summer calendars, and it's as simple
as starting them sooner!
YORK, May 23, 2023 /PRNewswire/ -- Vibe with
Loyal 9 Cocktails this summer as the bold brand of canned
vodka lemonade unveils a fresh new platform celebrating moments
that are more exciting, more flavorful and more spontaneous –
introducing "Less Less. More More." Rooted in the mindset
that people should do more of the things they want to do,
and less of the mundane things they don't want to do.
On the heels of launching a NSFW (Not Safe For Winter) hotline
to bring consumers summer early and a getaway to sunny California's Lemon Country, being bold and
doing things with a twist are at the core of Loyal's core
ethos. Now with the launch of Less. Less. More More.,
Loyal continues its mission to bring the flavor to all moments of
life, encouraging consumers to capitalize on their rightfully
earned Summer Fridays.
Let's be real, we've all been guilty of blocking time on our
work calendars to ensure our colleagues respect the tradition of
Summer Fridays. Now, fans everywhere can pack more weekend
into their summer with the help of a Loyal calendar hold to book
their Friday afternoon off.
To kick off the anticipated summer Friday season, the brand
invites consumers 21+ to attend its pop-up party in New York City on June
9, which will live on consumers calendars under the code
name "Jury Duty." This offers a plausible (and slightly
cheeky) excuse to clear up their Friday afternoon and start the
weekend sooner. Wave goodbye to your coworkers because once you
arrive at "Jury Duty," you'll be greeted with bars serving up Loyal
vodka lemonades, an epic DJ (named DJ Out Of Office no less), photo
booths, a rooftop terrace and endless zest.
Starting May 26th, consumers 21+
can enter for a chance to RSVP at loyal9cocktails.com/more-weekend
to attend the Loyal pop-up bar. Can't make it to your "Jury Duty
appointment" on June 9? No worries,
Loyal 9 has you covered – from Thursday,
June 8th through Monday, June
12th consumers 21+ can use code: LOYALSUMMER to enjoy
$5 off Drizly orders to skip the FOMO
and get a taste of a Loyal weekend. Plus, the canned cocktail line
is also keeping it real with a wide list of clever Friday
appointments consumers can add to their calendars all summer
"At its core, Loyal embraces the bold path in life – because
life with more flavor is undoubtedly more fun," says Stephanie Pavone, Loyal 9 Senior Brand Manager.
"We've decided to shake up the expected, encouraging our consumers
to take more time for themselves and to feel less bad about it–
starting with their rightfully earned summer Fridays."
There is nothing "less" about Loyal 9 – like the brand's
full-flavored, made with real citrus offerings, Loyal 9 cocktails
are a perfect balance of sweet and tart, conveniently canned for
any summer weekend plans.
The Less Less. More More campaign was created in partnership
with creative agency, No Fixed Address and consists of a series of
:06-second animated films, digital out-of-home, and influencer and
social content encouraging 21+ year-old drinkers to bring less fizz
and more flavor to their summer with the bold taste of real vodka
and real lemons.
Available on shelves nationwide, Loyal 9 Cocktails are available
in 4-packs of 12 oz cans with an ABV of 9% at a suggested retail
price of $12.99. For more
information, real-time updates about Loyal 9 and to find a retailer
near you, follow @loyal9cocktails on Instagram or
Whether you're sipping Loyal 9 Cocktails while soaking up the
sun at the beach, poolside or just chilling with friends at-home
this summer, please drink responsibly.
About Loyal 9 Cocktails
Launched in 2018 in
Rhode Island and acquired by
Diageo in 2021, Loyal 9's vodka-based ready to drink cocktails have
quickly captured the hearts of consumers. Loyal 9 combines the
appeal of indulgent full flavor lemonade with high-quality
ingredients and 9% ABV. With a portfolio of great tasting flavors,
including Lemonade, Mixed Berry Lemonade, Lemonade + Iced Tea, and
Watermelon Lemonade, Loyal 9's canned cocktails are all gluten-free
and produced with real fruit. The brand's light-hearted look and
feel, delivered in a modern convenient format, embodies the bold
and fun, at-home and outdoor occasions.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
**Courtesy of Drizly. Must be 21+. Offer applicable for any
product/drink/spirit from Drizly. Cannot be combined with any other
offer. Per applicable law, value may be applied towards order total
or shipping or delivery fees. Includes orders of non-alcoholic
items. Valid 6/8/23 until 6/12/23,
with code LOYALSUMMER.
Brooke Boat, DIAGEO
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SOURCE Loyal 9 Cocktails