WOONSOCKET, R.I., Aug. 18,
2020 /PRNewswire/ -- Aetna, a CVS Health (NYSE:CVS) company,
has announced the launch of the Attain Games, a virtual event for
users of the Attain by Aetna app. The Attain Games will spotlight a
series of healthy activities created by top U.S. athletes to help
members experience new and challenging ways to achieve their health
goals while focusing on at-home wellness. The Attain Games start on
Sunday, August 23 and end on
Saturday, August 29, 2020.
Each day, users will be presented with six challenges to
complete, with one "marquee" event being presented and demonstrated
by a select group of top athletes. Challenge activities include
physical workouts using equipment found at home, as well as
breathing exercises and mindfulness challenges. At the end of the
week, gold, silver and bronze status will be determined based on
the number of points the user achieves.
The presenting partners for this year's Attain Games
include:
- Shannon Miller,
world-champion gymnast
- Rachael Adams,
world-champion volleyball player
- Tatyana McFadden,
world-class track and field athlete
- David Boudia,
world-champion diver
- Michael Andrew,
world-champion swimmer
- Brenda Martinez,
world-class track and field athlete
- Kyra Condie, world-class
rock climber
"While I'm disappointed not being able to compete this year,
it's become more important for all of us to stay healthy and find
creative ways to stay at the top of our game right from the comfort
of our own homes," said Tatyana
McFadden, American world-champion athlete. "It's important
that especially during times where our mental health is also being
put to the test, that we are taking care of our bodies with
nutritious foods, mindfulness activities, and plenty of exercise.
The Attain Games are a great way to come together as a community
for a bit of healthy competition, and I'm thrilled to help play a
small part in motivating people to feel good physically and
mentally."
Released in 2019, the Attain app is the first of its kind — a
personalized well-being experience designed by Aetna in
collaboration with Apple that combines health history with Apple
Watch information to empower better health. Aetna has deep clinical
experience, engaging its members across their health care needs
from wellness to chronic disease. Apple consistently delivers
highly personalized products in a simple yet elegant fashion that
prioritizes privacy and data security and helps people live their
best lives. The Attain app provides Aetna members with personalized
goals, tracks their daily activity levels, recommends healthy
actions, and ultimately rewards them upon completion.
In just the first year of launch, our Attain by Aetna users have
achieved impressive results:
- 6 billion calories burned
- 233 million workout minutes
- 6.8 million daily goals conquered
- 6 million healthy actions completed
- $1.8 million redeemed in
rewards
"We've received great feedback from Attain by Aetna users over
the past year and expect the popularity of wearable fitness
technology to increase due to the multitude of benefits it
provides," said Jonathan Mayhew,
Executive Vice President and Chief Transformation Officer for CVS
Health. "We're hoping our members will strive to achieve their
personal health and wellness goals by participating in the Attain
Games, all with the help of some of the most celebrated athletes
representing the United States
cheering them on."
User privacy and data security are at the heart of Attain. A
completely voluntary program, members determine what information
they want to share and can discontinue using Attain at any time.
All Attain health data is encrypted on the device, in transit, and
on Aetna and Apple's servers, where it will be stored in a highly
secure environment using industry-leading practices fully in
compliance with HIPAA. Information from this program will not
be used for underwriting, premium or coverage decisions.
If you are an Aetna commercial medical member with an iPhone®
interested in participating, there is still time to sign up. Visit
www.AttainbyAetna.com for more information or download the Attain
app on the App Store® by texting ATTAINAPP TO 37046 and check your
eligibility today!
About CVS Health
CVS Health employees are united
around a common goal of becoming the most consumer-centric health
company. We're evolving based on changing consumer needs and
meeting people where they are, whether that's in the community at
one of our nearly 10,000 local touchpoints, in the home, or in the
palm of their hand. Our newest offerings – from HealthHUB®
locations that are redefining what a pharmacy can be, to innovative
programs that help manage chronic conditions – are designed to
create a higher-quality, simpler and more affordable experience.
Learn more about how we're transforming health at
www.cvshealth.com.
Contact:
Ethan
Slavin
860-273-6095
SlavinE@aetna.com
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SOURCE CVS Health