NEWPORT BEACH, Calif.,
May 30, 2019 /PRNewswire/ -- Chipotle
Mexican Grill (NYSE: CMG) today announced its participation at the
2019 Scripps National Spelling Bee with its very own spelling bee:
Chipotle Bee, For Real.
Hosted by Justin Howard, Chipotle
Bee, For Real took place on a specially-created stage and featured
Chipotle's 51 ingredients. Chipotle invited spellers to tackle one
complex ingredient found at other restaurants, and one simple, real
ingredient found at Chipotle. The competitor list included words
like carrageenan, dimethylpolysiloxane and lecithin. Chipotle's
list included avocado, beef and cheese.
"Chipotle only uses real ingredients in its kitchens, and those
ingredients tend to be simple to pronounce and easy to spell," said
Chris Brandt, Chief Marketing
Officer of Chipotle. "However, other restaurants frequently use
artificial or processed ingredients and preservatives that are
often much more difficult to spell and say, so we highlighted this
difference in a unique way at the Scripps National Spelling
Bee."
"Our spellers have voracious appetites for words and good food,
and they were thrilled to have a chance on the Chipotle stage,"
said Valerie Miller, Communications
Manager for the Bee. "We are also passionate about Chipotle's
mission of cultivating a better world, which we aim to achieve
through the pursuit of education."
Chipotle Bee, For Real incorporated 102 words which were
complete with special pronunciation guidelines, definitions,
origins and uses in a sentence. Spellers that were up for the
challenge received prizes including exclusive Chipotle Bee pins,
Chipotle Bee foil notebooks and Chipotle gift cards.
Chipotle's presence at the Bee is consistent with its Behind the
Foil campaign that launched this year. Behind the Foil focused on
the transparency of Chipotle's kitchens by featuring real employees
cooking real food from real ingredients. This year's national
finalists can attest that eating real to cultivate a better world
is as easy as it sounds.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had
approximately 2,500 restaurants as of March 31,
2019, in the United States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 70,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more
information or to place an order online, visit
WWW.CHIPOTLE.COM.
ABOUT THE SCRIPPS NATIONAL SPELLING BEE
The
Scripps National Spelling Bee is the nation's largest and
longest-running educational program. The purpose of the Scripps
National Spelling Bee is to help students improve their spelling,
increase their vocabularies, learn concepts and develop correct
English usage that will help them all their lives. Visit
spellingbee.com for more information about the Scripps
National Spelling Bee, which is administered on a not-for-profit
basis by The E.W. Scripps Company.
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SOURCE Chipotle Mexican Grill