NEW YORK
and PHILADELPHIA,
Feb. 10, 2020 /PRNewswire/ -- Last
week in Times Square, and through the power of streaming and
digital out-of-home media (DOOH), VISIT PHILADELPHIA®, the region's
official tourism marketing organization, teamed with Clear Channel
Outdoor (NYSE: CCO), one of the world's leading OOH companies,
in an evolution for Greater
Philadelphia's tourism marketing industry.
Leveraging CCO's interactive, full-motion DOOH screens, VISIT
PHILADELPHIA revealed City of
Sisterly Love, a new city moniker that kicks off a campaign to
strategically target female travelers and invite them to travel,
with the other women in their lives, to Greater Philadelphia. The campaign creative
was seen by the world through the lens of Times Square and more
than 800 hotel and travel luminaries at The Met Philadelphia
simultaneously.
This new partnership and live activation on DOOH in Times
Square, which was timed with National Plan For Vacation Day,
underscores VISIT PHILADELPHIA's
adoption of innovation and technology to help track the efficiency
of its marketing. The organization's leadership team—spearheaded by
Jeff Guaracino, president and CEO
—is leaning into technologies like DOOH and CCO RADAR, the
company's industry-leading suite of data-driven solutions for
effective planning, amplification and measurement.
"People are spending more time than ever away from their own
homes—yet, year after year, they're leaving hard-earned vacation
time on the table," said Jeff
Guaracino, president and CEO, VISIT PHILADELPHIA. "Our challenge is to adapt our
marketing strategy in ways that bring our core audiences closer to
Philadelphia in meaningful and
measurable ways. This partnership with Clear Channel Outdoor allows
us to be more visible with our marketing while adapting our
messages in real-time based on what's happening in the world."
While the Times Square activation was just the kick-off for
VISIT PHILADELPHIA's 2020
campaigns and the announcement of the city's new moniker, the
organization will look to partner with CCO leveraging its national
and international footprint to reach key audience
segments.
On January 30, Philadelphia City
Council issued a resolution that changed the city's moniker from
"The City of Brotherly Love" to "The City of Sisterly Love" for
2020. The change was inspired by VISIT PHILADELPHIA's Sisterly Love campaign that
debuted in Times Square last week. Additional marketing initiatives
around the campaign will roll out later this year.
A year full of events and programming around art, food, fitness,
wine, music and history, including many celebrations of the 100th
anniversary of the passage of women's constitutional right to vote,
invites all women—sisters, cousins, girlfriends and any other group
of women—to choose Philadelphia as
their getaway destination.
VISIT PHILADELPHIA® is
our name and our mission. As the region's official tourism
marketing agency, we build Greater
Philadelphia's image, drive visitation and boost the
economy.
On Greater Philadelphia's
official visitor website and blog, visitphilly.com and
uwishunu.com, visitors can explore things to do, upcoming events,
themed itineraries and hotel packages. Compelling photography and
videos, interactive maps and detailed visitor information make the
sites effective trip- planning tools. Along with Visit Philly
social media channels, the online platforms communicate directly
with consumers. Travelers can also call and stop into the
Independence Visitor Center for additional information and
tickets.
About Clear Channel Outdoor Holdings, Inc.
Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the
world's largest outdoor advertising companies with a diverse
portfolio of approximately 450,000 print and digital displays in 31
countries across Asia,
Europe, Latin America and North America, reaching millions of people
monthly. A growing digital platform includes more than 15,000
digital displays in international markets and more than 1,600
digital displays, including more than 1,300 digital billboards, in
the U.S. Learn more about Clear Channel Outdoor Holdings, Inc.
at www.clearchanneloutdoor.com
Like us on Facebook at
facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA
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SOURCE Clear Channel Outdoor