SEATTLE, Oct. 18, 2019 /PRNewswire/ -- For weary
travelers into Sea-Tac, the search for their ride service home just
got easier. In a first of its kind campaign anywhere in the U.S.,
Clear Channel Airports (CCA), the Americas-based airports
business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO)
announced a new out-of-home (OOH) advertising campaign in
partnership with Uber (NYSE: UBER) at Seattle-Tacoma International
Airport (Sea-Tac) to help travelers more conveniently and clearly
find their way to their Uber pickup.
The OOH campaign includes directional signage in the post
security, baggage-claim and parking garage areas throughout
Sea-Tac, easily guiding arriving passengers to their Uber pickup
location.
Launched this past August and comprised through a three-pronged
partnership among CCA, Uber and Sea-Tac, the campaign works in
tandem with other way-finding ground transportation signage and
technology. CCA worked strategically with Sea-Tac leadership, and
Uber, to plan and execute this advertising campaign which reaches
an estimated 86% of all airport arrivals and guides 100% of all
rideshare passengers as they make their way to the designated
pick-up area.
"When you add it all up, this partnership among Uber, Sea-Tac
airport and Clear Channel Airports, is a big step to creating a
more convenient experience for the everyday traveler," said
Rob Mitchell, Airport Partnerships
Lead at Uber. "Travel can be stressful, and our goal is to make
your experience faster and more informed when you need a ride from,
and to, your destination. Along with many other innovations we've
developed with airports, we see a bright future that continues to
place customer experience at the center of all we do
together."
The OOH campaign runs through October
2019, launching in other cities across North America later this year. Results will be
measured through its duration and available in the fourth
quarter.
"Working very closely with Uber's team, we've created a
unique advertising campaign that paves a fast, no-stress way to
connect passengers to their rideshare pick-ups at Sea-Tac," said
Jon Sayer, Senior Vice President,
National Sales, Clear Channel Airports. "This first of its kind
campaign proves that when planned carefully in alignment with the
airport authority and with the traveler's journey in mind,
advertising featuring intuitive directional messaging can be highly
effective."
"Airport Dining and Retail at Sea-Tac is pleased to be the first
airport to participate with Uber through Clear Channel in this
three-month pilot," said Dawn
Hunter, Senior Manager, Airport Dining and Retail, Sea-Tac.
"The airport has received positive passenger feedback as the
messaging provides a clear pathway to the Ground Transportation
areas located on the third level of the garage. The campaign is an
innovative and proactive way for airports to advertise and provide
passenger amenities."
In 2017, Clear Channel Airports announced it had signed a new
10-year agreement with the Port of Seattle to provide a benchmark-setting media
program at Sea-Tac. Since then, CCA has transitioned Sea-Tac
and its valued advertising partners seamlessly into a stunning,
architecturally integrated media advertising network. CCA has been
the premiere display advertising provider for Sea-Tac since 2007
and was awarded the 10-year contract via a competitive request for
proposal process against other major competing outdoor media
companies.
About Clear Channel Airports
Dedicated to airport
advertising for close to 45 years, Clear Channel Airports is the
leading airport advertising and sponsorship specialist and
innovator. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE: CCO), one of the world's largest outdoor
advertising companies, currently operates more than 260 airport
programs across the globe and has a presence in 28 of the top 50
U.S. markets with major airports. More information can be found on
Clear Channel Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and
www.clearchanneloutdoor.com.
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SOURCE Clear Channel Airports