SHANGHAI, Oct 20, 2021 /PRNewswire/ -- Boqii Holding
Limited ("Boqii" or the "Company") (NYSE: BQ), a leading
pet-focused platform in China,
today announced a strategic partnership with Yongle Huazhu, a joint
company by world-leading hotel group Huazhu Group Limited (NASDAQ:
HTHT and HKEX: 1179) and Sunac Cultural Tourism, to provide
pet-friendly stays in Yongle Huazhu's Blossom House hotels. Boqii and Yongle Huazhu
will develop unique services and solutions to offer easy and
enjoyable hotel stays for pet owners and their pets.
As China's largest pet-focused
platform, Boqii is committed to continuously enhancing its
ecosystem to address different dimensions of pet and pet parent
needs. The number of people choosing to bring pets on holiday
increases every year, so much that traveling with pets is one of
the fastest-growing trends in the travel industry. The large number
of pet communities on Boqii's platform provide valuable insight
into the needs and expectations of pet parents, which includes
those for holiday accommodation. Founded in Lijiang in 2009,
Blossom House is a market leader in
the upscale boutique hotels field with a core philosophy of
promoting the beauty of Chinese culture and preserving the local
region's natural and cultural features. Having impressed the
emerging middle class with its unique aesthetics, idyllic ambiance
and creative collaborations, Blossom
House intends to operate 100 hotels in three years, with
pet-friendly stay as one of its most appealing services. Together,
the two companies will jointly develop solutions to make hotel
stays an easy and joyful experience for pets and pet parents
alike.
"The partnership with Yongle Huazhu marks another milestone in
our offline strategy execution," said Mr. Hao Liang, Chairman and
CEO of Boqii, "Huazhu Group is a world-leading hotel group
operating several thousand hotels in many countries around the
world. With Huazhu's track record of success in hotel management
and our extensive knowledge of pet parents and pets, we will
co-develop pet-friendly hotel solutions that will be seamlessly
integrated into our membership program to provide pet parents with
hassle-free holiday experiences which are equally enjoyable stays
for pets. We look forward to working with Yongle Huazhu in
enhancing our service portfolio for pet parents and addressing the
growing needs in our pet communities to lead accelerated growth for
both companies."
About Boqii Holding Limited
Boqii Holding Limited (NYSE: BQ) is a leading pet-focused
platform in China. We are the
leading online destination for pet products and supplies in
China with our broad selection of
high-quality products including global leading brands, local
emerging brands, and our own private label, Yoken and Mocare,
offered at competitive prices. Our online sales platforms,
including Boqii Mall and our flagship stores on third-party
e-commerce platforms, provide customers with convenient access to a
wide selection of high-quality pet products and an engaging and
personalized shopping experience. Our Boqii Community provides an
informative and interactive content platform for users to share
their knowledge and love for pets.
About Yongle Huazhu
Yongle Huazhu is a hotel management company jointly established
by Huazhu Group and Sunac Cultural Tourism, with the goal to become
a leading high-end hotel management company in China. The company focuses on the operation
and management of nine high-end and luxury hotel brands in two
major areas. These brands include: Steigenberger Icons Hotels, Song
Hotels, Steigenberger Hotels, Blossom
House, Blossom House Series, Lebanshan Hotels, Mauve Hill
Hotels, Mauve Glamor Hotels and Arcadia Hotels.
Safe Harbor Statement
This press release contains statements that may constitute
"forward-looking" statements pursuant to the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as "will," "expects," "anticipates," "aims,"
"future," "intends," "plans," "believes," "estimates," "likely to,"
and similar statements. Statements that are not historical facts,
including statements about the Company's beliefs, plans, and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. Further
information regarding these and other risks is included in the
Company's filings with the SEC. All information provided in this
press release is as of the date of this press release, and the
Company does not undertake any obligation to update any
forward-looking statement, except as required under applicable
law.
For investor and media inquiries, please contact:
In China:
Boqii Holding Limited
Investor Relations
Tel: +86-21-6882-6051
Email: ir@boqii.com
The Blueshirt Group
Ms. Susie Wang
Email: susie@blueshirtgroup.com
In the United States:
The Blueshirt Group
Ms. Julia Qian
Email: julia@blueshirtgroup.com
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SOURCE Boqii Holding Limited