Video: Cingular Wireless and Aliph Introduce Jawbone(TM) Bluetooth Headset featuring Noise Shield(R) Technology
December 21 2006 - 8:00AM
PR Newswire (US)
Next-Generation Headset Combines Advanced, Award-Winning Technology
and Industrial Design for Clearer, More Comfortable Conversations
ATLANTA and SAN FRANCISCO, Dec. 21 /PRNewswire/ -- Noise is nothing
with the new Jawbone Bluetooth headset, which is available
exclusively from Cingular Wireless -- just in time for the
holidays. To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/cingular/99999/ Aliph, a leading
developer of mobile audio products that deliver exceptional quality
in any environment, and Cingular Wireless, the nation's largest
wireless carrier, today introduced the new Jawbone headset for
Bluetooth mobile phones. Jawbone(TM) is the first adaptive
Bluetooth headset with Noise Shield(R) technology, which virtually
eliminates background noise so calls are clearer. Jawbone's audio
performance is further enhanced by an award-winning design by
internationally acclaimed product designer Yves Behar, which
maximizes comfort and functional simplicity. Ambient noise is often
an issue with many headsets and can make conversations difficult in
noisier environments. The Jawbone Bluetooth headset with Noise
Shield technology uses an advanced, military-grade noise-canceling
system that continuously adapts to users' changing environments to
deliver unparalleled audio quality. The Noise Shield technology was
originally developed by Aliph for DARPA (The Defense Advanced
Research Projects Agency) to enhance communications in the most
hostile and rugged environments. This technology includes an
intelligent system of sensors and software, which continuously
adjusts-at a rate of 500 times per second-to improve audio quality
based on what it knows about the environment. In doing this, the
Jawbone headset will: 1. Identify and isolate your speech: Jawbone
is the only headset that has a proprietary voice activity sensor.
Its ability to determine precisely when you are speaking is what
drives the headset's superior sound quality. Unlike other headsets,
Jawbone can easily separate your speech from other sounds nearby.
2. Subtract the unwanted noise: Jawbone's proprietary software
continuously samples the sounds in your environment, and then
subtracts those sounds from your speech signal. This allows you to
speak normally in any environment while still being heard clearly
when placing calls. 3. Automatically enhance your audio: Jawbone
constantly adapts, allowing you to hear your caller better by
boosting the frequencies that increase voice intelligibility to
stand out over your environment. "We endeavored to build the first
headset all users will actually want to wear," said Hosain Rahman,
Aliph CEO and co-founder. "We've always led the industry from a
technology perspective, now we've integrated that adaptive
technology into a Bluetooth headset that is simple, intuitive, and
easy to use -- the total product experience has been designed
around how consumers actually use wearable technology. As an
innovator in wireless communications, Cingular is the perfect
partner to bring the new Jawbone to market." "Jawbone is the first
Bluetooth headset that adjusts and optimizes both incoming and
outgoing sound so you can conquer the problems of a noisy,
unpredictable world," said David Christopher, Vice President,
Product Management, Cingular Wireless. "Today's consumers may often
find themselves having conversations in less than ideal
environments. With Jawbone, our customers can now make phone calls
comfortably in high-traffic, high noise locations. We are pleased
to be the first wireless carrier worldwide to bring this unique,
best-in-class product to market." Jawbone has a perforated shield
that curves to match the outline of the face, while the soft and
smooth underside provides a comfortable feel on the skin. Only 14
grams, Jawbone feels very light on the head and can be worn on
either ear. Earloops in four different sizes and shapes ensure a
customized fit and feel while also maximizing stability on the ear.
"With Jawbone, we set out to transform a technology product into a
personal accessory," said Yves Behar, who joined Aliph as vice
president and creative director while continuing to lead fuse
project, the San Francisco-based design studio he founded.
"Jawbone's ergonomic and clean design enhances all aspects of the
product experience: visual, tactile and auditory." The Jawbone
Bluetooth headset was awarded an International CES Innovations
Design and Engineering Award and an iF Product Design Award. An
earlier generation of the Jawbone headset was honored with the 2005
CES Innovations Award, the BusinessWeek Industrial Design
Excellence Award, and a DEMOgod(TM) award from the DEMO industry
conference group in 2004. The first version of Jawbone has also
been exhibited at both the New York Museum of Modern Art and the
San Francisco Museum of Modern Art. Jawbone is currently available
exclusively at select Cingular Wireless retail stores nationwide
for $119.99 and is compatible with all Bluetooth-enabled handsets.
Consumers can also visit http://www.jawbone.com/. About Aliph Aliph
was founded in 1999 by Alex Asseily and Hosain Rahman, two young
engineering entrepreneurs who met as Stanford undergrads. The pair
shared a belief that voice would be the dominant interface for
mobile devices and that creating a noise-free environment was
critical to delivering an improved mobile communications
experience. Aliph is committed to ensuring that mobile users have
the best possible experience anywhere, anytime. Since 2002, Aliph's
technology has been optimized for DARPA to maximize communications
clarity in the most hostile conditions. Aliph's first consumer
product, the Jawbone headset, debuted in 2004 to critical acclaim
for its marriage of performance, design and comfort. Headquartered
in San Francisco, Calif., Aliph is funded by private investors and
the Mayfield fund. For more information about Jawbone, please go to
http://www.jawbone.com/. About Cingular Wireless Cingular Wireless
is the largest wireless carrier in the United States, serving 58.7
million customers. Cingular, a joint venture between AT&T Inc.
(NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest
digital voice and data network in the nation -- the ALLOVER(TM)
network -- and the largest mobile-to-mobile community of any
national wireless carrier. Cingular is a leader in third generation
wireless technology. Its 3G network is the first widely available
service in the world to use HSDPA (High Speed Downlink Packet
Access) technology. Cingular is the only U.S. wireless carrier to
offer Rollover(R), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/.
http://www.prnewswire.com/mnr/cingular/99999DATASOURCE: Cingular
Wireless CONTACT: Dana Smith, +1-510-524-2066, or mobile -
+1-510-682-3141, , Nicole Cote, +1-408-918-9085, , both of Krause
Taylor Associates for Aliph; Kelleigh Scott Beal, Cingular
Wireless, +1-404-236-6321, Web site: http://cingular.mediaroom.com/
http://www.jawbone.com/
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