Bakkt to Enhance Focus on Scalable Business-to-Business-to-Consumer Solutions and Sunset Consumer App
February 13 2023 - 8:15AM
Business Wire
App users to retain access to their crypto and
cash via a new web experience
Bakkt Holdings, Inc. (NYSE: BKKT) announced today that it is
furthering its focus on providing scalable business-to-business
technology solutions and will be sunsetting its consumer-facing
app. Bakkt will continue its core focus of providing businesses
with crypto and loyalty experiences for their customers through
SaaS and API solutions on a secure and compliant platform.
“As we continue to gain traction with our B2B2C strategy, we are
laser focused on providing our partners and clients with seamless
solutions that best serve their needs. The discontinuation of the
app ensures we are supporting the relationship our partners and
clients have with their customers,” said Gavin Michael, President
& CEO of Bakkt. “With this move, we are focusing our investment
on our core solutions that have product-market fit and are
positioned to scale quickly.”
In November 2022, Bakkt entered into a definitive agreement to
acquire Apex Crypto from Apex Fintech Solutions, Inc. Apex Crypto,
a turnkey platform for integrated crypto trading, provides services
to more than 30 signed fintech partners, serving more than 5
million customers. The pending Apex Crypto acquisition further
affirms Bakkt’s B2B2C approach and go-forward strategy of bringing
crypto products to a broad universe of client verticals.
Current Bakkt App users will retain access to all their crypto
and cash on the Bakkt platform via a new web experience that is
accessible from all devices. Users will still be able to view
crypto balances, access crypto transaction reports for tax
purposes. The app will officially sunset on March 16. 2023. Further
details on what this means for app users, can be found here.
About Bakkt (R)
Founded in 2018, Bakkt builds technology that connects commerce.
Our vision is to connect the digital economy by offering a platform
for cryptocurrency, loyalty, and commerce. We enable our partners
and clients to deliver new opportunities to their customers through
SaaS and API solutions that unlock crypto and drive loyalty,
powering engagement and performance. Bakkt is headquartered in
Alpharetta, GA. For more information, visit: https://www.bakkt.com/
| Twitter @Bakkt | LinkedIn
https://www.linkedin.com/company/bakkt/.
Bakkt-C Source: Bakkt Holdings, Inc.
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Investor Relations Ann DeVries, Head of Investor
Relations Ann.DeVries@bakkt.com
Media Lauren Post, Head of Communications
Lauren.Post@bakkt.com
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