Alibaba Group’s Tmall Partners With NYFW: The Shows
July 31 2019 - 9:00AM
Business Wire
Top “China Cool” Designers to be Featured
During NYFW This Fall
Alibaba Group’s (NYSE: BABA) Tmall, China’s premier B2C platform
for brands and retailers, today announced its new partnership with
New York Fashion Week (NYFW): The Shows. The partnership will bring
both top and emerging Chinese designers to NYFW this fall, as part
of Tmall’s commitment to cultivate fashion talent and the growing
creative culture in China.
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As an official partner of NYFW: The Shows, Tmall will provide a
prominent platform for Chinese designers to showcase their
collections at Spring Studios in New York City as part of “Tmall
China Cool.” Tmall will also be unveiling new partnerships and
activations for Paris Fashion Week and Milan Fashion Week this
year.
“We are always looking for opportunities to reach new audiences
through NYFW: The Shows. Tmall’s position as the leading B2C
e-commerce platform in the China market is unrivaled,” said
Jennifer Taylor, Vice President, Global Consulting & Business
Development, with IMG’s fashion group. “We are looking forward to
partnering with Tmall to bring ‘Tmall China Cool’ to NYFW this
September, delivering a fresh lineup of new talent and experiences
to New York’s fashion industry.”
“In joint partnership with NYFW: The Shows, Tmall will continue
to champion talented brands and young designers in one of the most
important fashion centers of the world,” said Jessica Liu, General
Manager of Tmall Fashion & Luxury. “Chinese consumers are
increasingly experimental and individualistic. They are driving
this rising trend of ‘China Cool,’ where designs are focused on
emphasizing authenticity and heritage. We are proud to support
Chinese designers in their growth and contribution to new global
trends.”
Tmall has been collaborating with NYFW: The Shows since 2017,
most recently during NYFW: The Shows last September which featured
three designers representing modern Chinese womenswear – Particle
Fever, JNBY and Angel Chen. Tmall also supported them with advanced
technology and tools, including enabling a “See Now, Buy Now”
format which allowed consumers in China to purchase select items
straight from the runway at NYFW as they viewed the show.
Last September, Tmall also hosted a pop-up market within Opening
Ceremony’s New York store to showcase popular Chinese brands that
are riding the “China Cool” trend, ranging from the traditional
medicine maker Yunnan Baiyao to the revived century-old beauty
brand Shanghai Vive.
About Tmall
Launched in 2008, Tmall (www.tmall.com) caters to consumers’
ever-growing demand for high-quality products and premium shopping
experience. A large number of international and Chinese brands and
retailers have established storefronts on Tmall. In the 12 months
ended March 31, 2019, Tmall was the largest third-party online and
mobile commerce platform for brands and retailers in the world in
terms of gross merchandise volume, according to Analysys, and
continues to grow quickly. Tmall is a business operated by Alibaba
Group.
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version on businesswire.com: https://www.businesswire.com/news/home/20190731005546/en/
Media Candice Huang Candicehuang@alibaba-inc.com
Holly Zhao Holly.zhao@alibaba-inc.com
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