Tmall Global Unveils New Initiatives to Boost China’s Imports
March 21 2019 - 2:00AM
Business Wire
Tmall Global today unveiled two key initiatives that further
Alibaba’s plans to bring $200 billion worth of international goods
into China over the next five years and help businesses of all
sizes enter the China market.
The initiatives – the Centralized Import Procurement (CIP) and
Tmall Overseas Fulfillment (TOF) – are import solutions offered by
Tmall Global to help international brands accelerate their entry
into China and capitalize on hot demand for high-quality
products.
As the biggest cross-border platform in China, Tmall Global not
only helps brand open up flagship stores on the platform, but also
offers direct import services that can help bring international
goods, from companies of all sizes sell into the Chinese market,
benefiting Chinese consumers with an expanded choice of imported
products.
“These new initiatives on Tmall Global, supported by the entire
Alibaba ecosystem and benefiting both current and future partners,
are needed enhancements as we strive to meet the rising demand of
Chinese consumers for high-quality international products,” said
Alvin Liu, General Manager of Tmall Import-Export, at the Tmall
Global 2019 Global Partners Summit.
At the China International Import Expo in November last year,
Alibaba pledged to bring $200 billion worth of international goods
into China over the next five years through its platforms.
Alibaba unveiled the CIP program today as a key part of
Alibaba’s new retail business. By leveraging the six procurement
centers Alibaba has set up across the globe, the program sources
imported goods for all the online and offline outlets within the
Alibaba ecosystem, including technology-driven grocery chain
Freshippo (also known as “Hema” in Chinese), Tmall Supermarket and
Intime Department Store. The program is a quick and low-risk way
for international brands to enter China, allowing them to reach the
nearly 700 million active users on Alibaba platforms.
TOF is a consignment solution that allows brands to place a
small batch of products at one of the TOF centers to be sold on the
Tmall Global platform. This gives businesses around the world a
chance to try out and fine tune their product assortment before
making a full entry into China. TOF centers are currently available
in Japan, South Korea and the US, with plans to expand into Europe
later this year.
To support these new initiatives, Alibaba’s smart logistics
network, Cainiao, will continue to expand its network of bonded
warehouses in China, with an aim to triple its total size to three
million square meters in three years.
“Over the years, Tmall Global has added a full suite of
innovative and value-added services to help overseas brands succeed
in the China market, including plugging them in to the entire
Alibaba economy. The consumer insight from our ecosystem provides
Tmall Global partners a complete view of their customers’
engagements even if they do not have operations in China. These
market entry and in-market expansion programs are our key
differentiators and have created unique benefits for international
brands,” said Liu.
Tmall Global data shows China’s demands for imported goods is
gaining strong traction across age groups, regions and categories.
Those born after 2000, or “Generation Z,” is the fastest-growing
consumer group on the platform. The platform is attracting more
shoppers in less developed regions, and Tmall Global has
successfully propelled the growth of three categories: anti-hair
loss products, beauty-from-within products such as collagen drinks
and trendy footwear in 2018.
China’s “Generation Z” is also fueling demand for pet products
and beauty devices. In 2018, the number of pet-related brands on
Tmall Global doubled from the previous year, and sales of beauty
devices on the platform also quadrupled from a year earlier.
Recognizing young Chinese consumers’ love for content, Tmall
Global will continue to offer brands a raft of content-generating
tools to boost brand awareness. By tapping into Alibaba’s own
digital-media channels, such as Taobao Livestream, brands can
directly speak to Chinese consumer through multiple touchpoints,
including livestream services, videos and testimonials by popular
influencers and key opinion leaders.
According to Chinese data-analytics firm Analysys, Tmall Global
is the biggest cross-border platform in China. The platform offers
Chinese consumers over 20,000 overseas brands and over 4,000
product categories from 77 countries and regions.
About Tmall Global
Launched in 2014, Tmall Global (www.tmall.hk) is an extension of
Alibaba Group’s Tmall platform that addresses increasing Chinese
consumer demand for international products and brands. It is the
premier platform for overseas brands and retailers to reach Chinese
consumers, build brand awareness and gain valuable consumer
insights in forming their overall China strategy, without the need
for physical operations in China. According to Analysys, for fiscal
year 2018, Tmall Global was the number one import e-commerce
platform in China based on transaction value.
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version on businesswire.com: https://www.businesswire.com/news/home/20190320005900/en/
Cathy YanAlibaba Group+852 9012
5806cathy.yan@alibaba-inc.comXiaoyi ShaoAlibaba Group+86 186
5817 0996shaoxiaoyi.sxy@alibaba-inc.com
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