A10 Networks Appoints Redington Gulf as Value Added Distributor in Middle East
November 06 2019 - 3:00PM
Business Wire
A10 Networks (NYSE: ATEN), today announced a value added
distributor partnership agreement with Redington Gulf across United
Arab Emirates, Oman, Kuwait, Bahrain, Egypt, Jordan, Lebanon, Iraq,
Qatar and Saudi Arabia.
Under the terms of the agreement, Redington will promote A10
Networks’ entire portfolio of leading solutions including service
provider network security to support IoT in the age of 5G,
multi-cloud management, distributed denial-of-service (DDoS) with
Zero-day Automated Protection (ZAP), carrier-grade networking (CGN)
and application visibility and analytics.
A10 Networks’ Regional Channel Manager, MENA, Ehab Halablab
said, “As our company continues to increase focus and investment in
the Middle East region, we require strong channel support to grow
our share of the enterprise market. We believe that Redington, with
its vast channel network, can help us to recruit new reseller
partners into our Affinity Partner program. We will also rely on
their sales and marketing expertise and technical training services
to promote the A10 Networks brand and increase our partners’
knowledge of our company’s technologies.”
“Redington has a strong portfolio of security vendors that
provide solutions like SIEM, IPS, DLP, packet broker and forensics,
that complement those of A10 Networks. This plays well for both our
companies and provides growth opportunities. We look forward to
growing our footprint in the region through this new
partnership.”
With the addition of A10 Networks, Redington can now build and
offer partners and customers a robust, end-to-end solution,
integrating complementary solutions from various vendors in the
company’s portfolio. It also gives Redington the opportunity of
revisiting existing customer accounts and using A10 Networks’
solutions to cross-sell/up-sell.
Redington will be investing into a ‘train your trainer’ scheme,
which involves a dedicated employee getting trained by the vendor.
The distributor will then act as an Authorized Training Center
(ATC) and build scheduled technical workshops to deliver high level
technical training and updates to resellers and partners, including
certification programs.
“5G and Multi-cloud environments are two of today’s biggest
trends that will transform the market. 5G and multi-cloud
environments require the most automated and reliable security
solutions to ensure that business-critical applications are
protected and always available. A10 Networks has proven market
leading technologies in these areas, and as such, the vendor is an
invaluable addition to our portfolio. We are excited to be able to
offer the company’s security solutions to our partners and
customers across the region,” concludes Sayantan Dev, senior vice
president at Redington Gulf.
About A10 Networks
A10 Networks (NYSE: ATEN) provides Reliable Security Always™,
with a range of high-performance application networking solutions
that help organizations ensure that their data center applications
and networks remain highly available, accelerated and secure.
Founded in 2004, A10 Networks is based in San Jose, Calif., and
serves customers globally with offices in more than 80 countries
worldwide. For more information, visit: www.a10networks.com and
@A10Networks.
The A10 logo, A10 Networks, Thunder and Reliable Security Always
are trademarks or registered trademarks of A10 Networks, Inc. in
the United States and other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20191106005857/en/
Karin Gilles Kgilles@a10networks.com 408-240-5176
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