PGA TOUR Partners With Qualtrics to Elevate Fan and Player Experience
August 15 2022 - 9:00AM
Business Wire
Qualtrics will provide PGA TOUR real-time
insights for fans and players to create inspiring experiences on
and off the course
The PGA TOUR and Qualtrics (Nasdaq: XM) today announced a new
multi-year relationship that designates Qualtrics as the Official
Experience Insights Provider of the PGA TOUR and PGA TOUR
Champions.
The TOUR will leverage Qualtrics’ experience management platform
to analyze fan, player and partner feedback across multiple
channels and act on real-time insights to ensure a consistent and
world-class tournament experience throughout each phase of the
tournament journey, including ticketing, concessions and special
events. The partnership will enable the TOUR to build deeper
relationships with fans, players and sponsors, while identifying
opportunities to engage new fans across the globe.
“We are excited to welcome Qualtrics to the PGA TOUR and look
forward to using their industry-leading XM platform to understand
fan insights,” said PGA TOUR Vice President Fan Engagement, Travis
Trembath. “Our fans are at the heart of what we do at the TOUR and
Qualtrics will allow us to communicate and engage with them in a
more meaningful and relevant way. We look forward to working with
Qualtrics to enhance the PGA TOUR experience for fans as well as
other key stakeholders.”
The Qualtrics XM platform, including Qualtrics Social Connect
and Qualtrics Customer and Employee XM products, will provide fan
insights in real-time throughout the tournament experience via
surveys, social media, online reviews, QR codes and more. The TOUR
will use these fan experience insights to optimize each touchpoint
of the tournament journey, from ticket purchase and transportation
to food and beverage and the on-course experience.
Qualtrics will provide the TOUR with deeper insights into how
fans are engaging over digital platforms so the TOUR can identify
the moments that matter most to fans and anticipate future
preferences. With Qualtrics' intelligence capabilities, the TOUR
can understand how fan and player experiences change over time so
they can communicate and engage in a more personalized way.
“As the world’s premier membership organization for professional
golf, the PGA TOUR understands the importance of creating
exceptional experiences for fans and players both on and off course
and attracting new fan demographics,” said Brad Anderson,
Qualtrics’ President of Products and Engineering. “With Qualtrics,
the PGA TOUR will never miss an opportunity to engage with fans and
provide its employees with insights to build deeper relationships
that inspire the next generation of fans, players, partners and
communities worldwide.”
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages,
inspires and positively impacts our fans, partners and communities
worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida,
co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn
Ferry Tour, PGA TOUR Latinoamérica and PGA TOUR Canada. Members on
the PGA TOUR represent the world’s best players, hailing from 29
countries and territories. The PGA TOUR has long-term domestic
distribution partnerships for broadcast coverage on CBS, NBC and
Golf Channel and video streaming service on ESPN+. Internationally,
PGA TOUR coverage is available across 200+ countries and
territories in 27 languages via 43 local broadcast partners, in
addition to the digital streaming service platform GOLFTV powered
by PGA TOUR. Virtually all tournaments are organized as non-profit
organizations to maximize charitable giving, and to date,
tournaments across all Tours have generated more than $3.37
billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in
golf, on the PGA TOUR app and on social media channels, including
Facebook, Instagram (in English, Spanish, Korean and Japanese),
LinkedIn, TikTok, Twitter (in English and Spanish), WeChat, Weibo,
Toutiao, Douyin and LINE.
About Qualtrics
Qualtrics, the leader and creator of the Experience Management
(XM) category, is changing the way organizations manage and improve
the four core experiences of business—customer, employee, product
and brand. Over 16,750 organizations around the world use Qualtrics
to listen, understand and take action on experience data
(X-data™)—the beliefs, emotions and intentions that tell you why
things are happening, and what to do about it. The Qualtrics XM
Platform™ is a system of action that helps businesses attract
customers who stay longer and buy more, engage employees who build
a positive culture, develop breakthrough products people love and
build a brand people are passionate about. To learn more, please
visit qualtrics.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220815005098/en/
Mark Stevens, PGA TOUR, 904-861-5112,
markstevens@pgatourhq.com
Tyler Petersen, Qualtrics, 480-652-4889, Press@qualtrics.com
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