DUBAI, UAE, December 3, 2013 /PRNewswire/ --
Following on the success of their inventive communication
approach and already 'epic' YouTube takeover, Volvo Trucks is
pleased to announce the launch of their new Middle East Facebook
page. From the 2nd of December, fans of the Live Tests
series, customers, truckers and automotive enthusiasts in the
Middle East can interact directly
with the brand and be among the first to receive product, event and
workshop news, discover what's next in dealerships and testing, and
hear about all the latest in the company's evolution globally and
in the Middle East.
Volvo Trucks' innovative systems and novel communication style
have already combined over the year to produce such instant, viral
video classics as 'The Chase', 'The Hamster Stunt', 'The Hook',
'The Ballerina Stunt', and, most recently, 'The Epic Split'.
Featuring Jean Claude Van Damme and the Volvo FM, 'The Epic Split'
showcases JCVD's physics-defying legs against the precision of
Volvo Dynamic Steering, and boasts over 52 million stunned views.
Its latest social media enterprise, the Volvo Trucks Middle East
Facebook page will feature multimedia, briefs on the newest in
cutting-edge technological advancements, and links to key stories
in the Volvo universe, as well as members' stories, pictures and
their passion for Volvo Trucks.
With targeted growth in the region projected at 30% by 2015
(versus 2012 results), Volvo Trucks Middle East is intent on
developing a dialogue and long-term relationship with its
clientele, in particular, and automotive and ground-breaking
technology aficionados, in general. Recognising that the trucking
industry has historically embraced a limited B2B model, neglecting
online involvement, Volvo Trucks's new Middle East Facebook page
aims to broaden its scope, and continue to break through
conventional barriers. In line with the company aspiration to
'think global and act local', the new regional page enables Volvo
Trucks to interact with local fleet owners and managers, relay
information about events, training or seminars in the region, and
share the details of new dealerships and workshops openings and
developments. It also offers a dedicated online space for customers
- many unengaged in social media, until now - to discuss
developments, exchange ideas, explore Volvo Trucks' core values of
Quality, Safety, and Environmental care, and stay up-to-date with
every innovation, "crafted to perfection".
For more information, please visit:
http://www.volvotrucks.com/
https://www.facebook.com/pages/Volvo-Trucks-Middle-East/725678717448591
About Volvo Trucks
Volvo Trucks is the second-largest heavy-duty truck brand
in the world, its trucks sold and serviced in more than 140
countries all over the world. The company's retail strategy is
based on customer orientation and is supported by over 2300
dealerships and workshops. The trucks are the core products in
Volvo Trucks' total offer, which also includes aftermarket, service
and extended offers.
Volvo Trucks has a production structure based on global
presence, with eight wholly-owned assembly plants and nine
factories owned by local interests. About 95% of the company's
production capacity is located in Sweden, Belgium, Brazil and the USA.
Throughout production apparatus and the entire organisation, the
company's focus is on the core values of Quality, Safety and Care
for the Environment. With 17,000 dedicated employees, Volvo Trucks
strives towards the highest customer and employee satisfaction.
http://www.volvotrucks.com/trucks/global/en-gb/Pages/home.aspx