via NewMediaWire -- Troika Media Group, Inc. (Nasdaq:
TRKA) ("TMG" or "Company"), a transformational business
solutions partner delivering brand building and activation,
technology and innovation, and performance marketing growth for
global businesses, today announced that Erica Naidrich has been
appointedChief Financial Officer (CFO), effective immediately.
Ms. Naidrich brings financial and business
experience to Troika, within public companies in corporate finance,
operational management systems and financial reporting. Ms.
Naidrich joins the Troika Executive Team to oversee the Company’s
global finance and enterprise functions and will be reporting to
Sid Toama, Chief Executive Officer and President of Troika.
Christopher Broderick, previously CFO and Chief Operating Officer
(COO), will remain as COO of Troika Media Group.
"Erica brings to Troika more than twenty years
of financial leadership in key business sectors where she was
responsible for leading teams supporting billion-dollar operations
within a dynamic market environment," said Sid
Toama. “Erica’s appointment is the first key leadership
role that will now enable us to build a robust financial reporting
and enterprise planning function with a focus on business
intelligence to facilitate the right decision making across the
Prior to joining Troika Media Group, Ms.
Naidrich served as Vice President of Accounting and Controller for
Madison Square Garden Entertainment Corp (“MSG”), a leader in live
sports, entertainment and programming. Prior to her role at MSG,
Ms. Naidrich held Controller roles at technology and e-commerce
companies, in addition to spending eight years in private
equity. Ms. Naidrich started her career in Public Accounting for
RSM and PricewaterhouseCoopers. Ms. Naidrich possesses
valuable experience in Troika’s core sectors providing financial
oversight of sports and entertainment, technology and media,
private equity and professional services businesses.
Ms. Naidrich is a Certified Public Accountant and
obtained a Certificate in Accounting in June 2003 from the
University of California, San Diego - La Jolla,
California. Ms. Naidrich received a Bachelor of Arts in
Communications Studies from West Virginia
University, Morgantown, West Virginia in August 1996.
“I am excited to be the first Executive
appointment supporting Sid and the Management Team in this
transformational period to ensure that Troika becomes an efficient
and scalable integrated business partner. I am looking forward to
playing a key role in the Company’s execution of its new strategic
and operational plan since the acquisition of Converge Direct to
accelerate growth and deliver value to shareholders,” said Ms.
About Troika Media Group
TMG is a transformational business solutions
partner based in New York, Los Angeles and London. We deliver
resilient brand equity, amplifying brands through emerging
technology and transcending them into culture to deliver
performance driven business growth. Troika’s expertise is in
Consumer Products and Services, Entertainment and Media, Sports and
Sports Betting, Financial and Professional, Education and eSports
and Gaming sectors.
Our clients include Apple, Hulu, Riot Games,
Belvedere Vodka, Unilever, UFC, Leaf Home, AT&T, Andersen
Windows, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany
& Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more
information, visit www.thetmgrp.com.
Certain statements in this press release that
are not historical facts are forward-looking statements that
reflect management's current expectations, assumptions, and
estimates of future performance and economic conditions, and
involve risks and uncertainties that could cause actual results to
differ materially from those anticipated by the statements made
herein. Forward-looking statements are generally identifiable by
the use of forward-looking terminology such as "believe,"
"expects," "may," "looks to," "will," "should," "plan," "intend,"
"on condition," "target," "see," "potential," "estimates,"
"preliminary," or "anticipates" or the negative thereof or
comparable terminology, or by discussion of strategy or goals or
other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, including the effects of the war in Ukraine,
and the Company's ability to recruit and retain management,
technical, and sales personnel. Further information relating to
factors that may impact the Company's results and forward-looking
statements are disclosed in the Company's filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company disclaims any
intention or obligation, other than imposed by law, to update or
revise any forward-looking statements, whether as a result of new
information, future events, or otherwise.
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