Telenav and Amazon Alexa Collaborate to Bring Conversational Voice Interface for In-Car Navigation
January 07 2019 - 8:00AM
Telenav, Inc. (NASDAQ: TNAV), a leading provider of connected-car
and location-based services, announced it is integrating Amazon
Alexa into its automotive navigation system offering. The
customized turnkey solution combines Telenav’s deep automotive
experience and world-class navigation system with the cloud-based
voice service from Amazon, expanding users’ touch points beyond
home and smartphone to connected vehicles. The collaboration will
result in a tailored, voice-forward experience, where the touch
user experience and Alexa are seamlessly integrated, providing a
superior in-car experience
The new integration is based on the Alexa Auto SDK, allowing
drivers to enjoy hands-free access to the in-vehicle connected
navigation system and easily ask Alexa to enter destinations, check
traffic and get directions. It also allows automakers the ability
to provide their customers with a more useful, continuous
experience at home and on the road. Drivers with Telenav’s
Alexa-integrated connected-navigation system will be able to ask
Alexa to make a restaurant reservation from the couch and have the
destination automatically available in their vehicle. Telenav’s
cloud software system monitors traffic in the background and will
let the driver know when to leave, helping make sure they arrive at
their destination on time. Once the driver enters the car, the
navigation system is ready to start the route to the destination.
“Our native integration of the Alexa Auto SDK within the Telenav
connected software system provides OEMs with a turnkey solution
that significantly improves their customers’ overall experience,
while minimizing the effort and risk of integration for the OEM,”
stated Sal Dhanani, Telenav Co-President, Automotive Business Unit.
“Telenav is not merely adding voice-recognition software to the
car, it is making voice-based services like Alexa compatible with
drivers’ needs and vehicle safety standards, ultimately expanding
opportunities for consumers to have a single integrated voice
service available at home, on mobile, and in the vehicle.”
According to survey data from Autotrader,1 more customers are
making purchasing decisions based on in-car technology, and voice
remains one of the more exciting technology trends in recent years.
Consumer appetite for the ease and convenience of voice technology
continues to grow, and this collaboration will bring Alexa into
more vehicles. 64% percent of consumers say they would pay more for
technology features in their next car purchase, and 87% of
consumers who are likely to buy a vehicle in the next year say they
plan to research the latest technologies as they shop for a new
vehicle.1 With the integration of the Alexa Auto SDK and Telenav’s
in-vehicle navigation systems, OEMs can introduce Alexa to more
vehicles, and provide consumers with the same voice-first features
and capabilities that they enjoy and use at home.
“Telenav’s integration of Alexa opens the door to some
intriguing opportunities for accessing content and services while
driving,” said Roger C. Lanctot, director, Strategy
Analytics. “It shows Telenav continuing to innovate around a
connected navigation experience.”
“Navigation is among the most popular use cases for in-car
technology, and we’re excited to be working with Telenav to make it
easier for automakers and suppliers to support voice-first
navigation through Alexa,” said Ned Curic, VP of Alexa Auto at
Amazon. “Using the Alexa Auto SDK, Telenav is helping make Alexa a
truly integrated part of the in-car navigation system, and
providing customers with a more useful, consistent experience at
home and on the go.”
For a private viewing of the Telenav/Alexa demonstration, please
contact your Telenav representative or email Telenav at:
Marketing@telenav.com
1 Source: Autotrader.com, 2017
ABOUT TELENAV, INC.Telenav is a leading
provider of connected car and location-based services, focused on
transforming life on the go for people - before, during, and after
every drive. Leveraging our location platform, we enable our
customers to deliver custom connected car and mobile experiences.
Fortune 500 advertisers and local advertisers can now reach
millions of users with Telenav’s highly-targeted advertising
platform. To learn more about how Telenav’s location platform
powers personalized navigation, mapping, big data intelligence,
social driving, and location-based advertising,
visit www.telenav.com.
“Telenav,” “Scout,” “Thinknear” and the Telenav, Scout and
Thinknear logos are registered trademarks of Telenav, Inc. Unless
otherwise noted, all other trademarks, service marks, and logos
used in this press release are the trademarks, service marks or
logos of their respective owners.
Copyright 2019 Telenav, Inc. All Rights Reserved.
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Media Contact:Raphel FinelliTelenav,
Inc.408-667-5970Raphelf@telenav.com
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