Hard Rock Rocks Times Square
August 11 2005 - 1:32PM
PR Newswire (US)
Hard Rock Cafe Opens at Historic 1501 Broadway Building NEW YORK,
Aug. 11 /PRNewswire/ -- New York City will be rocking on August 12
when Hard Rock International opens its flagship cafe in the center
of Times Square. Hard Rock International will be moving from its
original location on 57th Street to occupy the former site of the
historic Paramount Theater. As part of the move, Hard Rock will be
transferring music memorabilia from its unparalleled collection,
including priceless pieces from The Beatles, Led Zeppelin, Nirvana,
Billy Joel, The Ramones and Elvis Presley. (Photo:
http://www.newscom.com/cgi-bin/prnh/20050811/NYTH053 ) The new Hard
Rock Cafe New York will officially open at its new location at 1501
Broadway upon the smashing of more than 100 Gibson guitars,
branding the moment as the World's Largest Guitar Smash. The
historic guitar smash and opening of the Times Square cafe will
kick off a month-long celebration, which will include rockin'
concerts and special events, as well as a grand opening party,
featuring a live performance by super group Velvet Revolver. The
grand opening celebration will benefit Peace Games, a non-profit
organization dedicated to ending the trend of violence in the U.S.
by teaching children to become peacemakers in their schools and
communities. "Relocating the New York Cafe to Times Square is an
important strategic initiative," said Hamish Dodds, president and
CEO, Hard Rock International. "Hard Rock Cafe New York will bring
high energy dining, live music and exciting entertainment events to
New Yorkers and visitors alike, with the rock 'n' roll passion that
has made Hard Rock world famous." "The memorabilia being featured
in the new Hard Rock Cafe New York includes some of the most valued
and treasured pieces of rock history," adds Dodds. "The doors to
the Beatles' Abbey Road Studios, Elvis' tuxedo, hand-written lyrics
by Jimi Hendrix, guitars cherished by legends, including Bob Dylan
and Eric Clapton, and more contemporary items, including stage
costumes worn by Madonna and Gwen Stefani -- the rock artifacts
that can be seen in this space are truly breathtaking for music
fans." Even Pete Townshend Will Be Impressed by This Guitar Smash!
Traditionally, Hard Rock executives smash a guitar or two at the
opening of a cafe. However, Hard Rock has decided to make its grand
entrance by smashing 100 guitars, creating the World's Largest
Guitar Smash on the world's greatest stage -- Times Square. On
Friday, August 12, more than 100 Gibson guitars will be smashed
simultaneously outside the new home of Hard Rock Cafe New York,
signaling its official opening. Members of the Hard Rock family
will be joined by several New York notables and celebrities,
including Steven Van Zandt and Brian Wilson, for the guitar smash,
a moment that will go down in rock history. For each guitar
smashed, Hard Rock will donate a new guitar to Peace Games,
extending the influence of music to the masses. Rita Gilligan, one
of the original servers from the 1971 opening of the first Hard
Rock Cafe in London, will be leading this historic smash. The Grand
Opening ... A Party to Remember! The grand opening celebration,
scheduled for Saturday, September 17, will include a rockin'
benefit concert, featuring music superstars Velvet Revolver. With
the band's top-selling album Contraband and hit-single "Slither,"
Velvet Revolver is ready to rock one of the world's most historic
stages, joining such greats as Frank Sinatra, Elvis Presley and The
Beatles. That evening, Reverend Run, from the legendary hip-hop
group Run DMC, will make a special appearance for the official
dedication of the New York Room at the new cafe. Run will donate
his trademark cape, hat and collar to Hard Rock, which will be
permanently displayed in the New York Room. The party will also
feature music from New York's hottest DJ, Mark Ronson, who will be
rocking the turntables throughout the night. A Chance for You to
Party Like a Rock Star! So, you want to walk the red carpet and
mosh with Velvet Revolver, but you don't know how to get in? The
best part of Hard Rock Cafe New York's Grand Opening is that
everyone has the chance to attend and party with the stars! Winners
from around the world will be flown to the Big Apple for a weekend
on us. In addition to airfare and first-class hotel accommodations,
winners will receive VIP tickets to the event, tickets to a top
Broadway show and even some spending money. Consumers can enter to
win a chance to join the fun by registering on
http://www.hardrock.com/ or http://www.rocktimessquare.com/ through
August 31. For more information and complete rules, please visit
http://www.hardrock.com/. Hard Rock Cafe New York (Times Square):
The new Hard Rock Cafe New York will be one of the city's largest
entertainment destinations, featuring a 708-seat restaurant, a
recently opened 1,800 square-foot Rock Shop with authentic Hard
Rock merchandise and a Hard Rock Live concert venue for
performances and special events. Furthermore, the cafe will have a
unique outdoor space above the building's historic marquee, where
guests can host private parties amid the lights and excitement of
Times Square. From Elvis to the Beastie Boys ... Their Gear is
Here! The transition from 57th Street to Times Square will be
seamless and the current cafe will remain open for guests until the
new facility opens its doors on August 12. Plans are in place for
the final piece of memorabilia to be hand-delivered from the 57th
Street location to the Times Square location on August 11, when
Elvis officially leaves the building! The new Times Square location
will also feature rock 'n' roll memorabilia from Hard Rock's
unmatched collection, including artists with New York ties, such as
John Lennon, Jimi Hendrix, The Ramones and Bruce Springsteen. About
Hard Rock International With 120 high-energy Hard Rock Cafes and 13
Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock
International is one of the world's most globally recognized
brands. Beginning with an Eric Clapton guitar, Hard Rock owns the
world's greatest collection of music memorabilia, which is
displayed at its locations around the globe. Hard Rock is also
known for its collectible fashion and music-related merchandise,
Hard Rock Live performance venues and an award-winning website.
Hard Rock International, Inc. is owned by The Rank Group Plc
(NASDAQ:RANKY). For more information on Hard Rock, visit
http://www.hardrock.com/.
http://www.newscom.com/cgi-bin/prnh/20050811/NYTH053
http://photoarchive.ap.org/ DATASOURCE: Hard Rock International
CONTACT: Brian Siemienas of Hard Rock International,
+1-407-445-7625, or Deborah Sierchio or Meredith Miesieski of Coyne
PR for Hard Rock International, +1-973-316-1665 Web site:
http://www.hardrock.com/ http://www.rocktimessquare.com/
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