SAN FRANCISCO, June 23, 2021 /PRNewswire/ -- Marin
Software, a leading provider of digital marketing software for
performance-driven advertisers and agencies, has added the ability
to manage Instacart Ads to its flagship MarinOne platform.
This integration makes it easier for brands to connect with
customers directly at the point of sale.
Marin is bringing its experience helping advertisers optimize
over $40 billion in digital
advertising spend to the rapidly growing platform.
Instacart is the leading online grocery platform in North America. Today, Instacart partners with
more than 600 national, regional and local retailers, including
unique brand names, to deliver from nearly 55,000 stores across
more than 5,500 cities in the U.S. and Canada. Instacart offers self-service and
managed ad services for more than 2,500 CPG brands, including 100%
of the Top 25 CPG companies.
The self-serve MarinOne platform unifies lower-funnel
marketplace advertising with paid search and paid social campaigns
to help generate additional demand. Marketers can align their
efforts across channels to ensure they are working seamlessly
across the customer journey.
"Customer habits shifted during the pandemic and online grocery
delivery was a big beneficiary," said Chris
Lien, Marin's Chairman and CEO. "As the leading online
grocery platform in North America,
Instacart is a must-have part of digital marketing strategies. We
are delighted to give advertisers on Instacart the power of
MarinOne to maximize return on their investment."
The automation in MarinOne makes it easy and efficient to manage
Instacart Ads campaigns by automatically building out campaigns,
alerting on changes in performance and proactively identifying
opportunities for better results.
The optimization tools help identify optimal levels of spend
while MarinOne bidding delivers the best possible performance.
MarinOne's Insight module automatically identifies opportunities
such as Product A/B Testing in your account with estimates of
potential value and easy implementation.
Visit marinsoftware.com/instacart to learn more about support
for Instacart Ads in MarinOne.
About Marin Software
Marin Software Incorporated's
(NASDAQ: MRIN) mission is to give advertisers the power to drive
higher efficiency and transparency in their paid marketing programs
that run on the world's largest publishers. Marin Software offers a
unified SaaS advertising management platform for search, social,
and eCommerce advertising. The Company helps digital marketers
convert precise audiences, improve financial performance, and make
better decisions. Headquartered in San
Francisco with offices worldwide, Marin Software's
technology powers marketing campaigns around the globe. For more
information about Marin Software, please visit
www.marinsoftware.com.
Contact:
Wesley MacLaggan
415-399-2580
wmaclaggan@marinsoftware.com
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SOURCE Marin Software