EAST HANOVER, N.J.,
June 8, 2021 /PRNewswire/
-- Today, TRISCUIT, a brand known for its iconic woven wheat
crackers, announces the first two changemakers, Max Kaniger and Asha
Walker, to join The Missing Ingredients Project. Launched in
November 2020 with a $1 million commitment over three years, the
brand's purpose-driven effort aims to weave more nourishment into
the world by helping to improve access to fresh, affordable fruits
and vegetables in food deserts across America.
Changemakers Max Kaniger, CEO & Founder of Kanbe's Markets
in Kansas City, and Asha Walker, CEO & Founder of Health in the
Hood in South Florida, each
received a $50,000 grant to support
their unique and innovative community-based programs that are
having a meaningful impact on food insecurity in food deserts.
Changemakers are selected based upon their passion for developing
inventive, impactful ways to improve food access in their own
communities and the difference they are making to reduce the
problem. TRISCUIT invites other changemakers across the country,
like Max and Asha, who are implementing new ideas and programs, to
apply for a $50,000 grant starting on
May 10th. Learn more and
apply here:
https://www.triscuitmissingingredientsapplication.com/.
"TRISCUIT has been providing whole-grain nourishment as part of
a balanced diet to families for generations and we believe that
everyone deserves access to affordable, fresh food," said
Becky Duke, Associate Director at
Mondelēz International. "Through The Missing Ingredients Project,
we are extremely proud to support changemakers in food deserts
across the U.S. who are working every day to help ensure people can
access fresh fruits and vegetables for themselves and their
families."
According to the United States Department of Agriculture (USDA),
approximately 19 million people— 6.2 percent of the United States population — live in food
deserts. These are geographic areas, either urban or rural, where
access to affordable, healthy food options, including fresh fruits
and vegetables, is limited or non-existent.1 The
pandemic only worsened the issue of food access across the U.S.,
and The Missing Ingredients Project by TRISCUIT is fuelling the
innovative efforts of individuals to support solutions and create
change.
Meet the Changemakers:
Max Kaniger: Founder & CEO
of Kanbe's Markets in Kansas
City. Kansas City is home to 400,000 food insecure
residents, and the pandemic has only increased barriers for
residents to access fresh fruits and vegetables. TRISCUIT has
selected Max as an inaugural changemaker and is excited to support
Max in his mission to serve fresh, nourishing food to the residents
of Kansas City. With the
$50,000 grant, Max and his team will
develop a playbook that other cities across the country can
implement to bring the Kanbe's Markets approach to their
neighborhoods.
Asha Walker: Founder & CEO
of Health in the Hood in South
Florida. Asha is actively working to provide fresh,
nutritious ingredients to the neighborhoods in South Florida that need it most. Asha is
passionate about how food can be used as an equalizer -- not a
barrier. South Florida is home to
326 food desert neighborhoods, where thousands of residents have
trouble accessing fresh, affordable food. Through her local
nonprofit, Health in the Hood, Asha is working to change this. With
the $50,000 grant from TRISCUIT, Asha
will launch a new "garden to grocer" model that will employ local
residents to harvest fresh fruits and vegetables from Health in the
Hood's nine community gardens to sell at five local grocers in food
desert neighborhoods.
TRISCUIT fans can learn more about Max and Asha this month when
they take over the Triscuit Instagram channel, @Triscuit, and share
a behind-the-scenes look at the work they do. We encourage fans to
submit questions for Max and Asha to answer on Instagram.
How to Apply
For more information on The Missing Ingredients Project and how
to apply for a grant, visit
https://www.triscuitmissingingredientsapplication.com/.
Applications will be open now through July
10, 2021. Interested individuals who are passionate about
the issue of food access in their communities can submit their
application through the online web portal. Once applications are
collected, a panel of judges representing the TRISCUIT brand and
The Missing Ingredient Project's purpose driven mission will review
submissions and select a recipient based on criteria found within
the contest rules and application questions. The grant
recipient will be selected by late summer 2021.
About TRISCUIT
For over 100 years, Triscuit Original
crackers have started with 100% whole grain wheat, oil and salt.
Triscuit is committed to crafting delicious crackers that align
with consumer preferences. The entire portfolio of Triscuit
crackers is Non-GMO Project Verified, and the "Non-GMO Project
Verified" butterfly logo is clearly labelled on all packaging.
Visit triscuit.com for more information.
About Mondelēz International
Mondelez International, Inc. (NASDAQ:MDLZ) empowers people to snack
right in over 150 countries around the world. With 2020 net
revenues of approximately $27
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as OREO, belVita and LU biscuits;
Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids
candy and Trident gum. Mondelez International is a proud member of
the Standard and Poor's 500, Nasdaq 100 and Dow Jones
Sustainability Index. Visit www.mondelezinternational.com or follow
the company on Twitter at www.twitter.com/MDLZ.
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https://www.ers.usda.gov/data-products/food-access-research-atlas/documentation/
CONTACT:
Allison Ranshous
Weber Shandwick
ARanshous@webershandwick.com
Rachel Lancaster
Weber Shandwick
RLancaster@webershandwick.com
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