NORTHFIELD, Ill., April 6, 2015 /PRNewswire/ -- With millions
of families gearing up for summertime fun, Kool-Aid, the
beloved American brand bringing smiles to faces for decades,
introduces a convenient new liquid concentrate beverage mix.
Fans of the popular brand can now say "Oh Yeah!" to Easy
Mix – delicious Kool-Aid flavor, that offers both
convenience and value with 50% less sugar than leading regular
sodas.
Available in three varieties – Tropical Punch, Cherry and Grape
– Kool-Aid Easy Mix is now sold in 18.2 fl. oz.
bottles at grocery stores nationwide. With a suggested retail price
of $2.99, the beverage mix provides
fans a great value of six quarts or 24 glasses per bottle. With
simple two-step directions – pour and stir – and an easy-to-read
measure strip on the side of the bottle, preparing Kool-Aid
has never been easier.
"Our loyal fans told us that they were seeking an easy-to-make
product that would offer less sugar than leading regular sodas and
still be available at a great value," said Dennis Wu, Senior Brand Manager of
Kool-Aid. "Now families can easily enjoy the fun, fruity
taste of Kool-Aid by the glass or prepared by the pitcher –
made fresh every time."
A MAN OF THE TIMES
Since his introduction in a 1954
advertisement, Kool-Aid Man has maintained his role as the
friendly face behind the iconic 88-year-old brand. The famed
spokespitcher will once again take the spotlight through the
brand's marketing channels in 2015 including new fifteen and
thirty-second TV spots, social media outreach and public
appearances where he'll return to his roots exclaiming his
signature two-word, iconic catchphrase, "Oh Yeah!".
"From generation to generation, Kool-Aid Man has been
blessed with an optimistic sense of wonder and innocence that
invites everyone to embrace the joy of childhood," said Wu. "In
fact, Kool-Aid Man never grows old and sees every day
through the lens of fun-colored glasses. As our brand
continues to evolve and offer new products and experiences, we
expect Kool-Aid Man to consistently reflect the current
times and be a man of fun-filled action."
Fans can follow Kool-Aid on social media for additional
product news and updates at www.facebook.com/koolaid or
www.twitter.com/koolaid. For more information, visit
www.koolaid.com.
ABOUT KOOL-AID
Kool-Aid is the iconic
brand of flavored drink mix owned by Kraft Foods that has stood for
fun and flavor for generations. The Kool-Aid Man, who
has been the embodiment of the brand since he first appeared in an
advertisement in 1954, has undergone a series of makeovers
throughout the years but has always maintained a consistent voice
by exclaiming his signature two-word, iconic catchphrase, "Oh
Yeah!". Kool-Aid now has over 3 million Facebook followers
and the Kool-Aid Man has his own Kool-Aid Photobomb
app that lets fans with Android or iPhones photobomb their pictures
with the famous spokespitcher. For more information visit
www.kool-aid.com, www.facebook.com/koolaid and
www.twitter.com/koolaid.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc.
(NASDAQ: KRFT) is one of North
America's largest consumer packaged food and beverage
companies, with annual revenues of more than $18 billion. The company's iconic brands include
Kraft, Capri Sun, JELL-O, Kool-Aid,
Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and
Velveeta. Kraft's 22,000 employees in the U.S. and
Canada have a passion for making
the foods and beverages people love. Kraft is a member of the
Standard & Poor's 500 and the NASDAQ-100 indices. For
more information about Kraft, visit www.kraftfoodsgroup.com and
www.facebook.com/kraft. For delicious recipes, tips and information
on Kraft products, visit www.kraftrecipes.com.
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SOURCE Kraft Foods Group