BEIJING, May 24, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, is
pleased to announce that it has released the first series of its
"SWEET ON Theater", a new collection of romantic dramas. The
first series, titled Moonlight, has already been released on
iQIYI's streaming platform. "SWEET ON Theater" will feature
seven dramas that focus on different aspects relating to young
users' expectations and experiences with love: Day of Becoming
You, Make a Wish, Love under the Full Moon,
Sweet Teeth, First Love Again, Moonlight, and
Forever and Ever. Through the "SWEET ON Theater",
iQIYI strives to capture and echo the values and emotions that
young people today have for romance.
In a departure from typical romance dramas, the "SWEET ON"
series combines love with the workplace, fantasy, suspense and
other innovative elements to produce more diverse stories and
richer character pairings.
Breaking the tendency towards homogenization among sweet love
dramas, the new themes will deliver a fresh, exciting experience to
aesthetically fatigued audiences. The seven dramas feature more
than 20 young up-and-coming actors, such as BAI Lu, BI Wenjun, CHEN
Haoyu, DING Yuxi, GE Xinyi, JU Jingyi, LIANG Jie, REN Jialun, REN
Youlun, SHI Boyu, THE9's YU Shuxin, WU Xuanyi, ZHANG
Xincheng and ZHENG Yecheng. The heartwarming stories will
inspire users' yearning for love and offer an outlet for their
emotions.
The "SWEET ON" series offers users a rich range of
romance-focused content that allows each user to find an aspect of
romance that they can resonate with. In the new dramas to be
released, iQIYI captures the emotional needs and challenges that
young people face today. The decision to feature young
up-and-coming actors was made specifically so that the stories
presented in the series are more relatable to iQIYI's young target
audience.
At the recent 2021 iQIYI World Conference, WANG Xiaohui,
President of Professional Content Business Group (PCG) and Chief
Content Officer of iQIYI, noted that drama series have entered a
new development stage, with short-running dramas featuring constant
innovation in both style and genre. Globally, short-running dramas
are becoming increasingly appealing to audiences, Wang said.
Following the Company's highly successful
"LIGHT ON Theater", which was dedicated to suspense and
thriller series, and with the upcoming launches of "SWEET ON"
and comedy collection "LAUGHER ON", iQIYI's short drama series
will run the gamut of human emotion, covering romance, suspense,
comedy, and more. Through these collections, iQIYI is stepping up
its themed operation model for short drama series, making it a
major form in the streaming industry.
As a pioneer in the space, the Company has received both
critical and public acclaim for its innovative curated content
collections. In the age of mass-decentralized content distribution,
iQIYI is working to meet the diversified needs of users through
this new model, enhancing their user experience while attracting
the fans in the niche segments. The "SWEET ON Theater" series
will continue to build upon the Company's curated collection model,
delivering multi-faceted romance scenarios and diverse,
high-quality content users can relate to and be inspired by.
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SOURCE iQIYI, Inc.